Starting with Fizzque as a client in April they had 4 media inclusions prior to working with us. Fizzque, a sparkling protein water, was started by a former olympian and founder of DETOUR protein bar and he brought on Publicity For Good to manage their consumer awareness campaign through managing their media relations and PR efforts. Fizzque is a sparkling protein drink with 0 carbs and 20 grams of protein.
The media outreach focus was targeting health enthusiast consumer media, fitness media and food beverage and grocer media. Media campaigns included: New Product Launch, Consumer Media and Trade Shows.
Fizzque was featured in 39 digital media features in 8 months which included Crain’s, Chicago Business Journal, Entrepreneur, Shape, Men’s Journal, Trainer Fitness Magazine, Nutritional Outlook, Food Dive, Natural Products Insider, FoodBev, Milk Specialties, Winsight Magazine, Beverage Daily, Food Navigator and Today’s Dietician. The distribution of this press reached 82,206,328 people.
During our time working together Fizzque was voted the best Functional Beverage at SupplySide CPG Editor’s Choice Awards and Publicity For Good daily kept Fizzique in the mind of the press and influencers through daily outreach. Through our focus on industry press and media that targeted the health enthusiast in a span of 2 weeks Fizzque was featured online in Men’s Journal, Shape and a industry publication that garnered them a call from a major retailer. In addition, the agency would create decks for the client so that they could share it with future investors to share with them what the brand is doing to constantly reach more people and attract more consumers.