PFG TeamArtificial intelligence is strategically transforming modern PR by enhancing our ability to research, target, and deliver results with unprecedented speed and precision. PFG uses AI for real-time media monitoring and pitch optimization, allowing our human team to focus on building trust, securing meaningful wins, and amplifying your authentic, purpose-driven story.
PFG TeamTo maximize your PR return, you must understand the different types of media, which range from Tier 3 Quick Wins (2-6 weeks) that build early momentum to Tier 1 National Coverage (3-6 months) that cements long-term authority. This strategic layering ensures your brand builds compounding visibility, where each feature contributes to securing bigger, more impactful press over time.
PFG TeamA press junket is a powerful visibility sprint that condenses a high volume of interviews into a short period, strategically maximizing exposure for a key brand announcement or initiative. This organized approach ensures your message is consistent across multiple media platforms—from podcasts to broadcast—creating a surge of immediate, credible brand momentum.
PFG TeamPFG's Media Training 101 is designed to help you go beyond answering questions to master your message and own your story in every interview. You will learn to articulate your core mission, use strategic "Bridges" to maintain control, and deliver your story with authenticity and purpose to maximize your brand's impact.