PFG TeamArtificial intelligence is strategically transforming modern PR by enhancing our ability to research, target, and deliver results with unprecedented speed and precision. PFG uses AI for real-time media monitoring and pitch optimization, allowing our human team to focus on building trust, securing meaningful wins, and amplifying your authentic, purpose-driven story.
PFG TeamTo maximize your PR return, you must understand the different types of media, which range from Tier 3 Quick Wins (2-6 weeks) that build early momentum to Tier 1 National Coverage (3-6 months) that cements long-term authority. This strategic layering ensures your brand builds compounding visibility, where each feature contributes to securing bigger, more impactful press over time.
PFG TeamA press junket is a powerful visibility sprint that condenses a high volume of interviews into a short period, strategically maximizing exposure for a key brand announcement or initiative. This organized approach ensures your message is consistent across multiple media platforms—from podcasts to broadcast—creating a surge of immediate, credible brand momentum.
PFG TeamLearn how to turn media coverage into lasting marketing momentum by integrating your PR wins across all your channels, from product pages to social media. This strategic approach uses third-party credibility to reinforce trust, boost conversion rates, and build powerful, sustained visibility for your brand.