Building a Crisis-resistant Brand
Published on: 07/10/2025
Many founders think crisis communication is a reactive measure, a frantic response you build when things go wrong. But by then, it is often too late. You are playing defense.
PR Basics
Many founders think crisis communication is a reactive measure, a frantic response you build when things go wrong. But by then, it is often too late. You are playing defense.
Many believe that a strong social media presence is the same as having a powerful brand. It is not.
It is tempting to think that "top tier" means hiring the biggest and most expensive firm you can find. But is it?
The right partnership can change the trajectory of your business. The wrong one can be a costly mistake that leaves you frustrated and behind.