The 66° Beverage Company is a brand that prides itself on having developed the world’s first dealcoholized, CBD-infused wine beverages. Formally under the Health Advanced Group (HADV), the company developed 66 Beverage in response to the millennial desire to find the better in everything. With the myriad of other wine products in the market, 66 Beverage stands out as the only brand that promises delicious-tasting wine that’s infused with the many health benefits of CBD, best of all, without the hangover the day after.
Being an industry trailblazer and founding a new type of beverage, 66 Beverage needed help promoting their better-than-alcohol alternative in an industry saturated with various other alcohol alternatives. Moreover, 66 Beverage seeks to be the top choice for millennials seeking healthier alternatives to alcohol and alcohol alternatives.
To achieve our objective of turning 66 Beverage into an industry leader, Publicity For Good sought to include the beverage in a myriad of food and beverage, lifestyle, health and wellness, and business publications. By focusing on these platforms, 66 Beverage can effectively position itself as the pioneer of alcohol-infused wine and introduce its product to an audience that’s potentially getting tired of alcohol-infused that are unhealthy or lack the sensations associated with alcohol. We also relentlessly sought to bring 66 Beverage’s products to its audience by capitalizing on product samples and reviews to gain the approval of its target audience.
Publicity For Good’s campaign with 66 Beverage was able to accumulate a total of 16 media opportunities, all of which are already live. These opportunities include features in Authority Magazine, FlipBoard, GuruFocus, Financial News, Investor Hangout, Prepared Foods, Bar Business, Food Engineering Magazine, and Beverage Business Insights among many others. From these features, 66 Beverage was able to achieve a total reach of over 1.21 billion media impressions. Furthermore, we were able to send out a total of 30 product samples to a variety of channels including some major media outlets such as Yahoo!, Yahoo! Lifestyle, CBS News, Elite Daily, WNYW Fox 5 Good Day NY, Salon, CNN, New York Magazine, Huff Post, Food 52 as well as several influencers engaged with the brand’s target audience.
Our relentless approach to introducing and promoting 66 Beverage’s products undoubtedly made a dent in the beverage industry. The abundance of product samples sent out will also most likely be a welcome introduction of the brand to its target market of millennials and those seeking healthy alcohol alternatives.
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