Cayla Craft

Services Offered:

Media Relations
Press Support
Awareness Campaigns
Digital and Traditional PR
Expert Interviews

Impact Achieved

Audience Reach: 1.147B media impressions
14 live media features with a variety of media outlets including Swaay, Business insider, WGEM, Thrive, Medium, FOX LA, Medium-Authority Magazine, Bloom TV-WFLA, The Flashpoint, Motherhood-Moment
Publicity Value: $355,000+

Dignity Coconuts was established by its owners’ drive and passion to provide jobs and regain the dignity of individuals suffering from abject poverty. The brand found its place of operation in the remote province of Bicol in the Philippines. Through their efforts, they’ve provided fair wages and career opportunities to locals in the area who suffer daily from poverty and the looming thought of feeling less than everyone simply because they lack skills, knowledge and opportunities.

empowering women and mothers like her to achieve success and earn millions like her. Since starting her movement, she aspired to help over 1 million women earn their first million dollars. Publicity For Good was tasked with the challenge of elevating Cayla’s brand and increasing awareness around her movement so that more women can reap the benefits of her skills, resources and mentorship.

Publicity For Good heavily leveraged Cayla Craft’s reputation as an expert in her field and author that’s guided women in achieving their financial goals. We highlighted a lot of Cayla Craft’s core beliefs, emphasizing that all women have the capacity to become successful entrepreneurs and millionaires. Additionally, Publicity For Good advocated for the feminine approach to sales which is central to Cayla Craft’s message. To make the most out of our efforts, Publicity For Good increased exposure and sought out opportunities around awareness months and days such as Self Improvement Month, American Business Women’s Day, Emotional Wellness Month, National Family Caregiver Month, National Day of Giving, National Millionaire Day and National Entrepreneurship Month.

In our time working together in 2020, we were able to accumulate a total of 26 media opportunities across several digital media platforms, 14 of which are already live. The media opportunities we collected for Cayla craft reached an estimated 1.147 billion media impressions. These opportunities included features and interviews in major online news outlets such as 3 stories in Business Insider, Medium, FOX LA, Medium-Authority Magazine, Thrive Global. We were also able to book opportunities with news and radio networks and popular blogs including Motherhood Moment, The Flashpoint, Bloom Tv-WFLA which is a syndicated radio show that reaches 36 million people, Swaay, WGEM. Our opportunities collected for Cayla Craft had an estimated publicity value of more than $355K.

MEDIA QUOTES

“My ultimate dream is to help one million moms become millionaires. I talk about my philosophy and share advice through the top-rated Mommy Millionaire Podcast. I also offer coaching courses for moms! We coach women so they become their best asset in business. I promise that these programs contain not just inspirational messages but also practical tips to help women get started with their goals today.”

Cayla Craft of SWAAY

“Cayla Craft's career path has changed throughout her life, but her goal of helping mothers has never wavered. Her company, Mommy Millionaire, helps mothers and women launch and scale their own businesses.”

Business Insider

“A former ER nurse, Cayla has found success in her coaching career and has also made a name for herself as a self-made millionaire and bestselling author. This coming October 14th, she is opening her doors to moms all over the country as she shares the learnings from her journey to success through a three-day workshop that she is offering for free.”

Thrive

“Having a positive attitude is easier said than done, but CEO Cayla Craft joins Gayle Guyardo and Bloom to talk about why it’s so important to change the way you think.”

WFLA Bloom TV