In 2021, Holy Kombucha partnered with the Hope Squad in order to further spread awareness of mental health and suicide. Holy Kombucha’s advocacy plays a central role in adding to its visibility. Many of our publications and press features for Holy Kombucha focus on mental health matters, suicide prevention, and how Holy Kombucha and the Hope Squad aid in alleviating this nationwide concern. So naturally, Publicity For Good sought out opportunities with major news, TV, national, digital, beverage, and print media outlets, as well as food bloggers to focus on the pressing issue of mental health and suicide. 

Publicity For Good and Holy Kombucha had a fruitful three-month-long relationship that spawned a series of media opportunities with news outlets that highlighted the importance of mental health and teen suicide. We were able to provide extensive coverage for both Holy Kombucha and their partner for advocacy, The Hope Squad. We were able to secure a total of 19 media opportunities for Holy Kombucha, 5 of which are already live and 4 currently scheduled. Holy Kombucha’s live media accumulated a reach of over 5.5 million media impressions in its target audience. Publicity For Good and Holy Kombucha’s media opportunities included features in Great Day SA – KENS-TV, KDVR-TV, News Channel 8 WFLA, and KFDX-TV. We also featured the brand on our own news website, Good Side News as well as our social media pages to provide additional coverage for the brand. We were also able to accumulate 51 product requests for Holy Kombucha and were able to send out a total of 2 product samples to BuzzFeed and USA Today. All in all, our media opportunities have a total value of approximately $2.4M.

Publicity For Good’s partnership with Holy Kombucha is undoubtedly beneficial to transforming Holy Kombucha from a simple beverage brand to a brand with a purpose. Leveraging on their own experience with mental illness and suicide, Holy Kombucha has gained visibility to aid in educating the public about the dangers of mental illness as well as nourishing individuals with their premium kombucha products.

Holy Kombucha, a family-run business turned beverage empire as the advocacy of bringing out the “holy” in each of us. They have a strong passion to spread mental health and teen suicide awareness after having experienced it with the passing of their child. Publicity For Good’s 3-month long relationship with Holy Kombucha resulted in 6 live media opportunities that centered around their advocacy of making mental illness and teen suicide visible. We were able to accumulate a reach of over 5.5 million media impressions in its target audience, cementing their place as a brand with a purpose in the Kombucha industry.