Kaylee’s Culture is a brand of organic, non-GMO and the first shelf-stable, water-based probiotic beverage designed to support children’s immune and digestive health. Created with bacillus subtilis, Kaylee’s Culture is a probiotic drink that seeks to be the replacement to the traditionally unhealthy juice boxes that kids typically bring around in school or trips. Being a water-based product with no added sugars, preservatives, or anything artificial, Kaylee also aspires to be a healthier plain water alternative for kids.
Kaylee’s Culture approached Publicity For Good with the goal of driving traffic to increase its brand’s sales and increase overall engagement with its target audience. Kaylee’s Culture also wanted to gain leads and ambassador and influencer opportunities to develop strong relationships in the media and its target audience.
Publicity For Good worked thoroughly to promote Kaylee’s Culture and set it apart from other brands in the beverage industry. Being the first of its kind, it was important for us to highlight the brand’s innovativeness to support moms and their children’s health. Naturally, we sought out publications with high readership among moms and health experts, as well as outlets that promote business, food and beverage, and health and nutrition. It was also key to schedule these opportunities such that they can be featured in key awareness periods to maximize our reach.
Our campaign with Kaylee’s Culture resulted in a total of 27 media opportunities, 26 of which are already live. These opportunities include features in ABC10 News, The San Diego Reader, Sirius XM, Fox 5 San Diego, Thrive Global, Before It’s News, WFMZ, Yahoo! News and Yahoo! Money. All in all, our opportunities were able to achieve a total reach of 1.8 billion media impressions. For products features and reviews, we were also able to send out a total of 3 product samples with key influencers and media outlets.
The abundance of media opportunities undoubtedly boosted awareness for Kaylee’s Culture, their brand story and their innovative product—all while building credibility to make consumers aware that there is a better drink alternative to the basic juice