Keoni Sport & CBD is a unique wellness and nutrition brand that seeks to provide CBD-based products that focus on athlete, performance, and achieving individual fitness and health goals. Their wide selection of specialized products allows these individuals to take a proactive approach to their health and wellness so they can take care of themselves daily and with a simple product that’s designed with their needs in mind.
Keoni offers a very niche product. So, therefore, it’s integral to establish that CBD is also friendly to athletes. Publicity For Good was tasked with increasing the brand’s visibility and awareness and educate the public regarding the myriad of health benefits that can be taken from their product. To do this, we sought features in major related publications including health, lifestyle and business publications as well as sports, nutrition and wellness influencers. It was also critical to secure these opportunities around key dates and awareness periods to maximize Keoni’s reach. We also drove the media’s attention to relevant sporting events where Keoni CBD can take part in as a CBD product designed with the athlete in mind, which is a shamefully underpopulated niche. We featured the company as a marquee sponsor for the Olympia Power Arm Wrestling Championship and as major sponsor for the American Mixed Martial Artist, Tito Ortiz at his last fight and their major sponsorship deal with Tyson Fury’s bout against Deontay Wilde which was dubbed the biggest professional boxing event of the year..
It was critical for us to establish that CBD can be used by athletes. With the stigma of CBD-use slowly waning, it’s very timely for Keoni to let its consumers know of the many benefits they can gain from its various products. So features highlighting the brand’s unique nature as well as expert reviews from key industry figures was important for the success of our campaign with Keoni.
Critical to the success of our campaign was our sharp focus on CBD Awareness Month which is held every January. We had an initial goal of 7 media opportunities for Keoni CBD at the time, but we were able to surpass this and secure 50 live links for the campaign. 14 of these opportunities are already live, with an estimated publicity value of $93,000.
In total, we were able to secure 61 media opportunities for Keoni CBD, 58 of which are already live. These opportunities were able to attain a reach of over 13 billion media impressions across several media outlets including AP News, Digital Journal Copy, Before It’s News, 1888 Press Release, Missy’s Product Reviews, Newswire, PRLog, Green Global Travel, Books, Cooks, Looks, Inter Press Service News Agency, Yahoo! Finance, Mom Does Reviews and Gear Diary among many others.
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