Lindsay Huelse/The Fitt Cycle

Services Offered:

Media Relations
TV press tour
Local press
Press Support
Awareness Campaigns
Digital and Traditional PR
Expert Interviews

Impact Achieved

Consumers Engaged: 4.12B
21 live media features with a variety of media outlets including MSN, Authority Magazine, US news and World Report, WTOP, WGVU Morning Show, Bloom TV-WFLA, LMTOnline, Houston Chronicle, The Fox Magazine, AZ Family, Thrive Global, EIN Presswire, PA Live, Yolo Daily, 105.9 The Region, Good Side News and PRLog

Lindsay Huelse is an entrepreneur, fitness expert and founder and CEO of The Fitt Cycle exercise and nutrition app. Through her platform, she’s helped countless women achieve their fitness goals and aided them in losing fat through cycling carbs. Her app, The Fitt Cycle, has also served as a community for fitness enthusiasts which Lindsay has used to encourage women to focus on their fitness by helping them build sustainable fitness regimens that fit their lifestyle and specific needs. Lindsay Huelse approached Publicity For Good with the challenge of increasing the number of paid clients for her app and making The Fitt Cycle a household name in fitness optimization and, by extension, positioning Lindsay as a renowned fitness expert and recognizable player in the fitness industry.

To achieve this, we focused our attention on booking media opportunities with well-known women’s and fitness publications and other relevant online platforms and personalities. We also leveraged certain awareness days and months to increase Lindsay’s and The Fitt Cycle relevance during these critical periods.

During its campaign with Lindsay and The Fitt Cycle, Publicity For Good was able to book 21 live media opportunities across a variety of online, radio, TV and print media, with the majority of them being online publications. Lindsay Huelse and the Fitt Cycle’s campaign was able to achieve a reach of over 4.12 billion media impressions. These opportunities include features in MSN, Authority Magazine, US News and World Report, Thrive Global, The Fox Magazine, Bloom TV-WFLA, PRLog and the Houston Chronicle among others.

MEDIA QUOTES

The mission at The Fitt Cycle is to equip clients with the tools needed to ditch the quick fixes and create a sustainable lifestyle. With multiple features, including carb cycling macros and an in-app nutrition tracker for weight loss success; daily workouts and targeted training for the home or gym; an in-app guide to intermittent fasting with a timer to indicate when the fasting window is complete; a community to keep members accountable; and a library of more than 250 recipes, The FITT Cycle app is truly customizable for your health, wellness, and fitness goals.

Medium

That's why we turned to the experts—Beth Lipton, recipe developer, and food and wellness writer as well as Lindsay Huelse, retired nurse, certified nutrition coach, and founder of the health app, The Fitt Cycle—and asked them what they routinely include in their weekly shopping lists. These items are healthy, nutritious, and should definitely be added to your list before your next trip to the grocery store.

Eat This Not That

Lindsay Huelse, a retired nurse, fitness expert and creator of the Fitt Cycle App and method, has built her carb cycling approach on a two-day alternating pattern. “It varies a little depending on the person’s specific biometrics, such as height and weight,” she explains, “but generally on the higher carb days, you’ll be eating 130 to 150 grams of carbs. On the lower carb days, we drop it down to about 40 or 50 grams of carbs.”

US News