Real Oyster Cult

Services Offered:

Media Relations
Press Support
Awareness Campaigns
Digital and Traditional PR
Expert Interviews

Impact Achieved

Audience Reach: 1.147B media impressions
14 live media features with a variety of media outlets including Swaay, Business insider, WGEM, Thrive, Medium, FOX LA, Medium-Authority Magazine, Bloom TV-WFLA, The Flashpoint, Motherhood-Moment
Publicity Value of more than $355,000

Real Oyster Club or ROC is the product of Rob Knecht and Sims McCormick’s love for celebrations, parties, and of course, the almighty Oyster. Their app has allowed people across the United States to acquire some of the best Atlantic and Pacific oysters and have them delivered right to their doorstep. They sought Publicity For Good’s help with making ROC a household name for National Tequila day and creating visibility leading up to National Oyster Day.

Publicity For Good identified media opportunities that would allow Real Oyster Cult to leverage its reputation for being a party and celebration brand in time for National Oyster Day and National Tequila Day. We sought out various media outlets involved in food, lifestyle, and celebration to highlight Real Oyster Cult’s unique farm-to-table offers to make them a household name for oyster delivery. Publicity For Good also utilized its own platform, Good Side News, to directly associate the brand with National Tequila Day by sharing stories of its founders and their unique offers.

Publicity For Good’s 19-month-long relationship with Real Oyster Cult secured a total of 103 media opportunities and collected an estimated reach of over 27.7 billion in its target audience. We were able to secure top-tier media coverage from Business Insider, Forbes’ Real Food/Fake Food, ForbesLife, Eat This, Not That!, Medium and Insider. We also secured opportunities with several digital lifestyle outlets, including Yahoo! Life, MSN, Better Homes and Gardens, Delish, GQ, and Food52 among many others.

Overall, Publicity For Good had a fruitful relationship with Real Oyster Cult. We were able to reach an impressive audience that can provide Real Oyster Cult the recognition they deserve to become a household name for farm-to-table oyster delivery. Publicity For Good’s campaign for Real Oyster Cult produced several features linking the brand to parties and celebrations, all in time for National Oyster and National Tequila Day.

Rob Knecht and Sims McCormick founded Real Oyster Cult or ROC as a means to share their intense passion for celebrations and parties. Their app has made it convenient for people to gain access to top-quality oysters for their get-togethers, parties and celebrations. Through Publicity For Good, ROC was able to generate visibility and notoriety, just in time for National Tequila Day and National Oyster Day. A total number of 103 media opportunities were secured for ROC and generated a reach of over 27.7 billion from publications such as ForbesLife, Business Insider, Medium, GQ, Delish among many others — all celebrating the love for the mighty oyster.

Read more about our work with Real Oyster Cult here

MEDIA QUOTES

“You might find local oysters for less than that depending on where you live, and by all means, buy those. But if you're looking for a treat, or you live nowhere near the ocean, Real Oyster Cult will delight. The great thing about receiving oysters this fresh (and live) is that they'll happily live in your fridge for at least 10 days, and we can attest to them holding up for at least five. We tried three different oysters ranging from Cape Cod, Massachusetts to Prince Edward Island, Canada, and every single one had a deep cup, a very happy oyster inside, and a very healthy amount of elixir still trapped inside — all good signs, as this reporter, who once tended upscale oyster bars, should know.”

Insider

“If you would like to try a wide range of different oysters, Real Oyster Cult is the best choice. It is like getting an oyster bar delivered to your home. In addition to operating its own oyster farm in Duxbury Bay, MA, the company offers many different selections of oysters sourced from 90 farms across North America.”

The Spruce Eats

“From sweet Pemaquid’s to briny, cucumber-infused Kusshi’s. Real Oyster Cult curates sustainably farmed oysters from over ninety farms across North America, delivering an oyster bar experience to your door. Starting at $45.95 for 20 oysters.”

Chicago Tribune