Real Oyster Cult

Services Offered: 

  • Media Relations
  • Press Support
  • Awareness Campaigns
  • Digital and Traditional PR
  • Expert Interviews

Impact Achieved

  • Audience Reach: 1.147B media impressions
  • 14 live media features with a variety of media outlets including Swaay, Business insider, WGEM, Thrive, Medium, FOX LA, Medium-Authority Magazine, Bloom TV-WFLA, The Flashpoint, Motherhood-Moment
  • Publicity Value of more than $355,000

Real Oyster Club or ROC is the product of Rob Knecht and Sims McCormick’s love for celebrations, parties, and of course, the almighty Oyster. Their app has allowed people across the United States to acquire some of the best Atlantic and Pacific oysters and have them delivered right to their doorstep. They sought Publicity For Good’s help with making ROC a household name for National Tequila day and creating visibility leading up to National Oyster Day.

Publicity For Good identified media opportunities that would allow Real Oyster Cult to leverage its reputation for being a party and celebration brand in time for National Oyster Day and National Tequila Day. We sought out various media outlets involved in food, lifestyle, and celebration to highlight Real Oyster Cult’s unique farm-to-table offers to make them a household name for oyster delivery. Publicity For Good also utilized its own platform, Good Side News, to directly associate the brand with National Tequila Day by sharing stories of its founders and their unique offers.

Publicity For Good’s 19-month-long relationship with Real Oyster Cult secured a total of 103 media opportunities and collected an estimated reach of over 27.7 billion in its target audience. We were able to secure top-tier media coverage from Business Insider, Forbes’ Real Food/Fake Food, ForbesLife, Eat This, Not That!, Medium and Insider. We also secured opportunities with several digital lifestyle outlets, including Yahoo! Life, MSN, Better Homes and Gardens, Delish, GQ, and Food52 among many others.

Overall, Publicity For Good had a fruitful relationship with Real Oyster Cult. We were able to reach an impressive audience that can provide Real Oyster Cult the recognition they deserve to become a household name for farm-to-table oyster delivery. Publicity For Good’s campaign for Real Oyster Cult produced several features linking the brand to parties and celebrations, all in time for National Oyster and National Tequila Day.

Rob Knecht and Sims McCormick founded Real Oyster Cult or ROC as a means to share their intense passion for celebrations and parties. Their app has made it convenient for people to gain access to top-quality oysters for their get-togethers, parties and celebrations. Through Publicity For Good, ROC was able to generate visibility and notoriety, just in time for National Tequila Day and National Oyster Day. A total number of 103 media opportunities were secured for ROC and generated a reach of over 27.7 billion from publications such as ForbesLife, Business Insider, Medium, GQ, Delish among many others — all celebrating the love for the mighty oyster.

Read more about our work with Real Oyster Cult here


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