SADD or Students Against Destructive Decisions is an organization with a mission to prevent accidents that result from students making potentially destructive decisions. SADD’s mission is to empower adolescents to navigate the risks and pressures that surround them throughout their lives.
Rick Birt, president and CEO of SADD approached Publicity For Good with the hope of expanding the brand’s visibility and increasing awareness in order to educate the general public, kids and teenagers on the importance of health, safety, making responsible decisions and how much their choices matter. As such, Publicity For good maximized its efforts to produce exposure to increase brand awareness and make SADD a continued and prominent leader in the health, awareness and education spheres.
Publicity For Good heavily leveraged on SADD’s important mission to promote education on mental, emotional and physical health for adolescents. Rick Birt’s role as SADD’s representative is key to communicating the relevance of the brand’s message. Key topics that had to be covered in SADD’s campaign include mental, physical and emotional health, focusing on the health of children and teenagers; what can parents and guardians to when faces with issues; and bow we should change the way we view these issues that adolescents face on a daily basis; and the influence of drugs, drinking, driving and other potentially destructive factors.
Publicity For Good also timed a lot of its opportunities for SADD to coincide with key awareness periods such as Distracted Driving Awareness Month, Mental Health Awareness Month, National Teen Self-Esteem Month, Children’s awareness month, National make a Difference to Children Month National Back to School Month and National Traffic Awareness Month as well as many more.
Since partnering with SADD in 2020, We’ve accumulated a total number of 244 media opportunities across a multitude of media platforms, 197 of which are already live. All-in-all, these media opportunities were able to generate around 53.69 billion media impressions. Some key media opportunities we booked for SADD include Newsmax TV, Yahoo!, Buzzfeed, Focus Atlanta, Thrive Global, Fox 31, KFRG-FM, FOX News, AP News, Newsbreak, Digital Journal, Bloomberg and many more digital, print, TV and radio outlets.
With the high volume of media impressions gained from our partnership with SADD, it may be safe to assume that SADD had caused a dent in creating awareness on the importance of the mental, emotional and physical health and safety of children and adolescents.