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SADD

Services Offered: 

  • Media Relations
  • Press Support
  • Awareness Campaigns
  • Podcasts
  • Digital and Traditional PR
  • Expert Interviews

Impact Achieved

  • Audience Reach: 53.69B media impressions
    • 197 live media features with a variety of media outlets including Buzzfeed, Yahoo!, News Break, Hudson Valley News12, Good Day Street Talk, 670 The Score, WBOC-TV Online, CBS, Focus Atlanta, Thrive Global, ABC, NTD, FOX 31, KFRG, FOX News Radio Network, AP News, Digital Journal, Bloomberg and many other national, regional, and news media outlets.
  • Total Publicity Value of $13.06M

SADD or Students Against Destructive Decisions is an organization with a mission to prevent accidents that result from students making potentially destructive decisions. SADD’s mission is to empower adolescents to navigate the risks and pressures that surround them throughout their lives.

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Rick Birt, president and CEO of SADD approached Publicity For Good with the hope of expanding the brand’s visibility and increasing awareness in order to educate the general public, kids and teenagers on the importance of health, safety, making responsible decisions and how much their choices matter. As such, Publicity For good maximized its efforts to produce exposure to increase brand awareness and make SADD a continued and prominent leader in the health, awareness and education spheres.

Publicity For Good heavily leveraged on SADD’s important mission to promote education on mental, emotional and physical health for adolescents. Rick Birt’s role as SADD’s representative is key to communicating the relevance of the brand’s message. Key topics that had to be covered in SADD’s campaign include mental, physical and emotional health, focusing on the health of children and teenagers; what can parents and guardians to when faces with issues; and bow we should change the way we view these issues that adolescents face on a daily basis; and the influence of drugs, drinking, driving and other potentially destructive factors.

Publicity For Good also timed a lot of its opportunities for SADD to coincide with key awareness periods such as Distracted Driving Awareness Month, Mental Health Awareness Month, National Teen Self-Esteem Month, Children’s awareness month, National make a Difference to Children Month National Back to School Month and National Traffic Awareness Month as well as many more.

Since partnering with SADD in 2020, We’ve accumulated a total number of 244 media opportunities across a multitude of media platforms, 197 of which are already live. All-in-all, these media opportunities were able to generate around 53.69 billion media impressions. Some key media opportunities we booked for SADD include Newsmax TV, Yahoo!, Buzzfeed, Focus Atlanta, Thrive Global, Fox 31, KFRG-FM, FOX News, AP News, Newsbreak, Digital Journal, Bloomberg and many more digital, print, TV and radio outlets.

With the high volume of media impressions gained from our partnership with SADD, it may be safe to assume that SADD had caused a dent in creating awareness on the importance of the mental, emotional and physical health and safety of children and adolescents.

MEDIA QUOTES

"Every day at State Farm we see the dreadful toll teen crashes can take on families," said Judy McConkey, Corporate Responsibility Analyst. "We are strongly committed to doing everything we can to reduce these tragedies and help save lives. That is why we team up with organizations in Tennessee such as SADD who are also committed to preventing motor vehicle crashes."
Prlog
Prlog
"So what are parents and adults supposed to do? At Students Against Destructive Decisions (SADD), we lead the nation’s efforts to empower our teens not to be poorly influenced by other students; rather, we equip students with the tools they need to be a positive influencer in their group of friends. Hundreds of thousands of teens across the country are given free training and information from SADD to make them aware of both the need to be advocates to other students for healthy choices and the ability to be wise decision makers."
Thrive Global
Thrive Global
"SADD has been leading the charge in youth prevention for 40 years," said Carroll. "I'm looking forward to working with SADD students across this country to address the deadly epidemic that is substance-use, ensuring that every young person can achieve the bright future they deserve."
WICZ-TV ONLINE
WICZ-TV ONLINE
“Things were working,” said Carroll, who is now working with Students Against Destructive Decisions, or SADD. “We had more money going to prevention than ever before. We had more money that went to treatment for those suffering from the disease of addiction than ever before, and seizures were at an all-time high. And then the pandemic hit.”
BuzzFeed - Washington Bureau
BuzzFeed - Washington Bureau
"ORLANDO, Fla., July 12, 2022 (GLOBE NEWSWIRE) -- Students Against Destructive Decisions (SADD) and State Farm brought together student leaders from across the country and local Agents in a challenge to raise against the clock for safety. As part of a national partnership to lower teen roadway fatalities and increase resources for the parents and guardians of teen drivers, State Farm and SADD hope this fun activity reminds our communities that the choice to buckle your seat belt can save your life."
GlobeNewswire
GlobeNewswire
“It's all about setting boundaries,” said Rick Birt, president and CEO of Students Against Destructive Decisions (SADD). “It's understanding what your personal boundaries are and what you believe that they should be to make sure that you don't feel pressured.”
SPECTRUM NEWS
SPECTRUM NEWS
National Passenger Safety Week was launched last January by We Save Lives and The National Road Safety Foundation, two non-profits that focus on crash prevention and saving lives. ALEA is joining more than 60 traffic safety and advocacy groups nationwide who are helping encourage and empower passengers to take responsibility for their own safety. This initiative includes a nationwide media blitz campaign, social media outreach and involvement from groups including the Governors Highway Safety Association, (GHSA), which represents traffic safety offices in all 50 states, the National Safety Council (NSC) and Students Against Destructive Decisions, (SADD) with more than 400,000 student members.
NewsBreak
NewsBreak
That award garnered the attention of Students Against Destructive Decisions (SADD), a student organization that empowers and mobilizes youth and adult allies to engage in positive change. Tatum is now joining forces with the organization and a youth SADD officer.
WFLA
WFLA
National Passenger Safety Week was Candace Lightner's idea and she brought it to us at the National Road Safety Foundation. The two organizations teamed up to launch it last year and we were able to get it designated officially on the National Highway Traffic Safety Administration calendar. That encouraged many other organizations like AAA and state governments to do their own localized publicity to get the word out, adding to the media blitz. We also partner with SADD (Students Against Destructive Decisions), the student advocacy group with a few hundred thousand members in high schools nationwide. They're posting messages and graphics on their social media sites, with members re-posting to spread the message even wider. people.
my 2 cents
my 2 cents
More than 60 traffic safety and advocacy groups nationwide will help encourage passengers to SPEAK UP. The campaign will include a nationwide media blitz, social media outreach and involvement from groups including the Governors Highway Safety Association, which represents traffic safety offices in all 50 states, the National Safety Council and SADD (Students Against Destructive Decisions), with more than 400,000 student members. Plans for the campaign include distribution of materials about how to speak out, scripts and videos giving examples of when and how to SPEAK UP, and calls for people to sign the "Courage to Intervene" promise.
YAHOO FINANCE
YAHOO FINANCE
“This is an opportunity for parents and other activists in a young persons life to have those conversations around mental health and to engage in opportunities to, again, kind of re-frame what mental health looks like,” explained Rick Birt, president and CEO of Students Against Destructive Decisions (SADD). “Things that are coping skills that help us find mental health balance, we think are just as important as physical health. Blue Monday and the month of January provides us with that opportunity.” No matter the time of year, depression and other mental health problems can severely impact someone’s ability to function at work or school. Never hesitate to reach out if you need help or someone to talk to.
KKTV Channel 11 News
KKTV Channel 11 News
The National Road Safety Foundation produces free videos and teaching materials on distracted driving, speed and aggression, impaired driving, drowsy driving, driver proficiency, pedestrian safety and a host of other safety issues. It also sponsors contests to engage teens in promoting safe driving to their peers and in their communities, partnering nationally with youth advocacygroups including SADD and Family Career and Community Leaders of America (FCCLA).
NewsBreak
NewsBreak
According to SADD CEO and President Rick Birt, parents should want to build a relationship with whoever their teen is dating because, whether the relationship is 3 hours, 3 days, or 3 months, they will have a formative role in your young person's life. Shreen Shavkani, SADD National Student President, attends high school in metro Atlanta. According to Shavkani paying attention to social media is a way to help students that may be struggling in relationships. "We can see warning signs and if anything has changed we can reach out to them to see if they're okay." Birt and Shavkani say that for the students it's about knowing they're not alone and there's someone to help them.
1380 WAOK
1380 WAOK
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