The Blog.

The Benefits of Public Relations For Brands

The Importance of PR and Media Relations for Your Business In today’s competitive landscape, businesses need to stand out to succeed. One way to do …

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The Biggest Natural Products Trends in Expo West

The natural products industry has undergone a significant transformation in recent years, with consumers becoming increasingly concerned about the ingredients in their food and personal …

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The Role of PR In The Buyer Journey

In today’s highly competitive business world, companies are constantly looking for ways to attract and retain customers. One crucial aspect of achieving this goal is …

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PFG’s Agency Basics: What Do I Need to Know?

Often, public relations is interchanged with similar functions of a business such as advertising and marketing. This blog will shed light on some misconceptions about …

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Media Integration: Publicity For Good’s Take on Earned and Social Media Monitoring

Campaign monitoring isn’t an exact science. Strategies and guidelines for monitoring may vary depending on the channels, methods, and goals of a brand running a …

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PFG’s Best PR Practices for Food and Bev

Public Relations or PR is an integral part of any food and beverage brand’s marketing strategy. PR enables your brand to tell a story and …

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Publicity For Good’s List of 10 Common PR Myths and Misconceptions

There are many opinions about PR that circulate on the internet. PR, unfortunately, suffers from some myths and misconceptions that we’ll be tackling here. Having …

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Repurposing Content: PFG’s 5 Steps for Omnipresence

For any business, one of the most time-consuming and meticulous things you’ll be doing is creating content and a content plan. It’s a highly thought-heavy …

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