Paving the Way

Robust Awareness Campaign Landed Organization on CNN Overview Jan Edwards is the founder and CEO of Paving the Way, an organization committed to being a fierce disruptor in the cycle of child trafficking around the globe. This is accomplished through education and training programs that empower communities to break the cycle of human trafficking. Challenge The organization needed to find … Read More

Life Time Fitness

Overview Esprit de She,” meaning, the “Spirit of Her,” is the inspiration and heart of the Gildan Esprit de She event series. Whether you’re a decorated athlete, fitness trainer, or exercise amateur, this community will welcome and embrace you with open arms. Gildan Esprit de She was an event series of Life Time Fitness held in 10 markets across the … Read More


Starting with Fizzque as a client in April they had 4 media inclusions prior to working with us. Fizzque, a sparkling protein water, was started by a former olympian and founder of DETOUR protein bar and he brought on Publicity For Good to manage their consumer awareness campaign through managing their media relations and PR efforts. Fizzque is a sparkling … Read More

Good Idea Drinks

Prior to working with Good Idea Drinks they just launched their product in the US market and were a Swedish based company who needed help targeting US consumers. This was a functional beverage company with 4 flavors. With Its blend of five amino acids and chromium helps the body handle the sugar spike after a meal. Pain- They launched a … Read More