<Morganton, NC> (November 3, 2022) — Dignity Coconuts, purpose-driven coconut oil brand has officially selected multi-awarded PR agency, Publicity For Good (PFG, as its brand new Publication Relations Agency of Record.
Dignity Coconuts was established by its owners’ drive and passion to provide jobs and regain the dignity of individuals suffering from abject poverty. The brand found its place of operation in the remote province of Bicol in the Philippines. Through their efforts, they’ve provided fair wages and career opportunities to locals in the area who suffer daily from poverty and the looming thought of feeling less than everyone simply because they lack skills, knowledge and opportunities.
As of 2021, Dignity Coconuts has employed over 121 individuals and has partnered with over 156 farming families in the local community. All of their operations are locally led by the Filipinos they employ, empowering the members of the community to run a thriving business. In the region of Bicol, Dignity Coconuts has secured more than 86,000 coconut trees through a partnership with the small farming communities that suffered from poverty and debt that owned it. The partnership allowed the community to begin and grow a life-altering coconut oil enterprise and a partnership that provides them with fair wages and equal opportunities.
Through their proprietary extraction method, Dignity Coconuts prides itself for having the most densely nutritious and pure raw coconut oil in the global market. Since it’s founding, Dignity Coconuts has scaled itself enough to work with a local team that provides additional community development efforts such as life-skills workshops, financial literacy mentorship, health clinics and services and the provision of clean-water kits.
Dignity Coconuts has continued to provide and support the community from where it operates. As a nation often affected by natural disasters, Dignity Coconuts consistently gives back to communities in need and provides relief support to areas affected by common calamities such as typhoons.
Taking the reins of Dignity Coconuts PR Efforts is Heather Holmes, formerly Heather DeSantis. Heather is an award-winning publicist and is the founder and CEO of Publicity For Good. Having helped over 200 purpose-driven brands find success through PR, there’s none better suited to advocate for Dignity Coconuts than the woman behind America’s top PR agency for purpose-driven CPG brands.
To find out more about Heather, PFG and their work, you may visit their website at www.publicityforgood.com.
About Publicity For Good
Publicity For Good (PFG) is a millennial-run communications firm that provides high-level, disruptive publicity and social media services for its wide array of purpose-driven clients in the health and fitness, beauty, food and beverage, retail, coaching, and direct-to-consumer industries. Founded in 2016 by Heather DeSantis, former Miss Ohio International, PRNEWS Top Women in PR 2021 Entrepreneurs Awardee, recipient of Honorable Mentions, CEO of the Year by PRNews Platinum PR Awards, and Forbes 30 Under 30 nominee, PFG has built a reputation as the country’s number one PR agency for CPG brands that have social good causes built into their DNA.
Awarded by Bulldog PR Awards with Bronze Midsize Agency of the Year (2021), PR Leader of the Year Award by Ragan’s PR Daily Awards (2021), and Gold Small Agency of the Year (2019), PFG is one of the fastest growing women-led companies in the marketing communications space. It services clients from all over the United States and Canada–providing each one with seamlessly integrated social media and PR services that increase visibility, market penetration, and help them grow into leaders in their space.