Full Measure Education Launches TikTok Effects, Gives College Admission Announcements a Modernized Boost


WASHINGTON, DC (June 9, 2022 – Draft 1) Full Measure Education, an ed-tech software provider for colleges and universities, recently announced the release of a collection of TikTok effects as part of its innovative Accepted Student Experience. Full Measure is a pioneer in integrating effects and filters on Instagram, Facebook, and Snapchat as early as 2019. This platform has allowed students to celebrate their excitement and pride for being accepted by their chosen college or university. Full Measure also helps institutions themselves create more meaningful and impactful connections.

TikTok allows students to share their celebrations through its platforms and connect with fellow learners through effects, making it a dynamic and highly interactive space. TikTok’s platform satisfies the need for students to seek out peers before entering their respective institutions, thus allowing them to make friends, seek out a roommate, or even set up a carpool with students nearby.                         

According to Ben Hills, COO and Head of Product of Full Measure “Every year, over 4 million people get accepted to college, and nearly one in four celebrate that moment with Full Measure. Expanding to TikTok means creating a more inclusive celebration— our initial data shows students reach 13 times the audience when sharing the news on TikTok, when compared to other social platforms. The opportunity for more parents, siblings, cousins, grandparents, and other supporters to be involved is an exciting milestone for Full Measure and the Institutions we serve.”

Over one million students learn about their college or university acceptance through Full Measure every year. On average, they share this news with at least 12 people. Full Measure’s movement into TikTok, one of the fastest-growing social media platforms today, will further accelerate and expand its reach to a wider, more engaged community of students. Already, Full Measure has seen a 13-fold increase in engagement per share compared to Facebook, Instagram, and Snapchat.

Full Measure’s Accepted Student Experience software aids colleges and universities across the nation to celebrate and welcome students, engages them throughout the decision-making process and drives enrollment and matriculation for schools. Full Measure allows institutions to:

  • Quickly reach admitted students by creating and sending interactive content cards through text messages and email
  • Provide ongoing support through communications detailing relevant information and critical steps such as deposit deadlines, tour offerings, financial aid opportunities, and contact information.
  • Build excitement by giving students branded social media AR filters, banners, hashtags, and more to share their good news on popular social media platforms like TikTok.
TikTok media help people to express their wants.

“Social media and mobile phones have become such major catalysts for change, especially in the behavior of digital natives like Gen Z,” said Greg Davies, founder and CEO of Full Measure Education. Social media and mobile devices have fundamentally changed how we make critical life decisions, such as deciding which college is the best choice for a student. Social media’s ubiquity has created a phenomenal opportunity for higher education institutions to connect authentically with prospective students. The Full Measure platform enables institutions to deploy powerful engagement strategies across various social media, including TikTok.

In a 2021 report, an estimated 37.3 million Gen-Z Americans identify as regular TikTok users. The platform has become so central in their lives that they’re fine with foregoing other social media platforms in favor of TikTok.

Studies have shown that the TikTok users in the U.S. consume up to 24 hours of content on the app per month, and 90 percent of users access the app daily. Among Gen Z, 63 percent of Americans aged 12–17 use TikTok every week, while 57% remain on Instagram — a stark contrast to the previous year’s statistic that favored Instagram usage.

Colleges and universities using Full Measure’s services will benefit from the TikTok effects by improving visibility among future students, hence boosting interest in the institution and increasing application volume.

About Full Measure Education
Headquartered in Washington, D.C., full Measure Education partners with over 500 institutions for higher education across the nation to employ a mobile-first approach to improving the student journey — from sparking interest in an institution and touring the campus, to getting accepted and through graduation and beyond. To date, Full Measure has delivered more than 30 million mobile interactions, 12 million moments of social engagement, and 473,000 campus tours. They’ve also helped celebrate over a million newly admitted students at partner institutions, with approximately one in four students learning about their college acceptance via the Full Measure platform in 2021. Learn more at www.fullmeasure.io.

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Heather DeSantis is the CEO and Founder of Publicity For Good (PFG), Forbes 30 Under 30 nominee, PRNEWS Top Women in PR 2021 Entrepreneurs Award, Platinum PR Awards CEO Finalist 2021 and Ragan’s PR Daily Award – PR Leader of the Year for 2021 and has been working with CPG clients for nearly a decade.

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