Jovial Foods partners with Publicity For Good to Expand Access to Allergen-Free Italian Foods


<Morganton, NC> (January 25, 2023) — Award-winning Italian foods brand, Jovial Foods, most known for their gluten free, organic and allergen free Italian pantry items has named highly acclaimed public relations PR firm, Publicity For Good, as its Public Relations Agency of Record.

After experiencing this difficulty firsthand when the brand’s owners, carla Bartolucci and Rodolfo Viola, discovered that their child suffered from gluten intolerance. The owners, who at the time owned one of the country’s first organic Italian food brands, Bionaturae, Strived to find the root of this problem, they discovered that changes in the composition of the food we eat is the culprit in the rise of people suffering from allergies. In searching for a solution, they stumbled upon Einkorn, an ancient, near-extinct grain found in Italy that was safe for people suffering from gluten intolerance.

In 2010, they established Jovial Foods. Since then Jovial Foods has made it its mission to provide accessible and safe food for all by delivering allergen free food that’s safe to consume for individuals with food sensitivities. 

Today, Jovial Foods, along with Bionaturae, are two of the most well-loved socially responsible Italian Food makers, especially by allergy sufferers. Much of their success has been attributed to their wide catalog of gluten free, grain free, dairy free, Einkorn-based and organic products that are safe and consumable for everyone, regardless of food restrictions.

Heather Holmes, award-winning publicist and founder of Publicity For Good, will be taking the reins in Jovial Foods’ attempt to reach an even wider audience, allowing more people to discover and support the food brand. Jovial Foods will be joining the ranks of over 200 purpose-driven brands that have grown with the help of Publicity For Good. With its growth and exposure, more people with food sensitivities will have the privilege of consuming good and safe Italian Food created by Jovial Foods for their dining pleasure.

From March 7 to 11, 2023, Heather will be joining Jovial Foods and Bionaturae in this year’s Expo West, providing support for their product launches and the reveal of Bionaturae’s brand new look. Join and get the chance to meet them in Expo West, happening at  Anaheim, California.

To find out more about Heather, PFG and their work, you may visit their website at

Jovial Foods are nutritious and healthy foods.

About Publicity For Good

Publicity For Good (PFG) is a millennial-run communications firm that provides high-level, disruptive publicity and social media services for its wide array of purpose-driven clients in the health and fitness, beauty, food and beverage, retail, coaching, and direct-to-consumer industries. Founded in 2016 by Heather DeSantis, former Miss Ohio International, PRNEWS Top Women in PR 2021 Entrepreneurs Awardee, recipient of Honorable Mentions, CEO of the Year by PRNews Platinum PR Awards, and Forbes 30 Under 30 nominee, PFG has built a reputation as the country’s number one PR agency for CPG brands that have social good causes built into their DNA.

Awarded by Bulldog PR Awards with Bronze Midsize Agency of the Year (2021), PR Leader of the Year Award by Ragan’s PR Daily Awards (2021), and Gold Small Agency of the Year (2019), PFG is one of the fastest growing women-led companies in the marketing communications space. It services clients from all over the United States and Canada–providing each one with seamlessly integrated social media and PR services that increase visibility, market penetration, and help them grow into leaders in their space.

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About Me

Heather DeSantis is the CEO and Founder of Publicity For Good (PFG), Forbes 30 Under 30 nominee, PRNEWS Top Women in PR 2021 Entrepreneurs Award, Platinum PR Awards CEO Finalist 2021 and Ragan’s PR Daily Award – PR Leader of the Year for 2021 and has been working with CPG clients for nearly a decade.

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