[Los Angeles, CA] (June 30, 2022) – WhatIF Foods, the world’s first planet-positive food brand, has officially appointed multi-awarded, millennial-run PR agency Publicity For Good (PFG) as the brand’s new Public Relations Agency of Record.
WhatIF Foods was founded on the desire to advocate for regenerative principles. As a planet-positive company, they make delicious food that REplenishes diets, REstores degraded lands using unique regenerative crops and agricultural practices and helps everyone REconnect with farming communities. It is a brand that calls the consumer to join in the effort to regenerate the planet.
All of WhatIF Foods’ goods are plant-based, vegetarian and vegan-friendly, and do not contain any genetically modified organisms or GMOs or any ingredients produced from GMOs, and are also free from MSG and artificial additives such as colorings, sweeteners, preservatives and palm oil. Their desire to preserve the planet even trickles down to their packaging which is sources in an environmentally friendly, socially responsible and economically viable manner.
Former Miss Ohio International and founder/CEO of PFG, Heather DeSantis explains, “Much like WhatIF Foods, Publicity For Good is also on a mission to create a better future for everyone. We find ourselves to be very fortunate to work with a brand that is doing what no one else is — challenging the status quo and building new systems that address long-standing issues in the food industry from the ground up. Amplifying WhatIF Foods’ messages and helping them reach more people strategically and effectively will be a major focus for the agency moving forward.”.
DeSantis, a multi-awarded publicist who, last year, won Honorable Mentions for CEO of the Year by Platinum PR Awards and 2021 Honoree in Top Women in PR by PRNews personally leads WhatIF Foods’ PR efforts.
PFG is dubbed as the country’s leading PR firm for purpose-driven food, beverage and beauty CPG brands. The agency is known for providing high-level, disruptive publicity and social media services for its various clients in the health and fitness, beauty, food and beverage space.
Last year, PFG took home the Ragan’s PR Daily Awards’ PR Leader of the Year award and the Bulldog Awards Bronze Award for Midsize Agency of the Year award. PFG is a counter-culture PR firm that is committed to helping purpose-driven brands grow, and increase their ROI, and make more impact so they can continue doing their good work. They are one of the fastest-growing women-led companies in the marketing communications space–servicing clients from all over the United States and Canada.
To know more about PFG, you may visit their website www.publicityforgood.com.
About Publicity For Good
Publicity For Good (PFG) is a millennial-run communications firm that provides high-level, disruptive publicity and social media services for its wide array of purpose-driven clients in the health and fitness, beauty, food and beverage, retail, coaching, and direct-to-consumer industries. Founded in 2016 by Heather DeSantis, former Miss Ohio International, PRNEWS Top Women in PR 2021 Entrepreneurs Awardee, recipient of Honorable Mentions, CEO of the Year by PRNews Platinum PR Awards, and Forbes 30 Under 30 nominee, PFG has built a reputation as the country’s number one PR agency for CPG brands that have social good causes built into their DNA.
Awarded by Bulldog PR Awards with Bronze Midsize Agency of the Year (2021), PR Leader of the Year Award by Ragan’s PR Daily Awards (2021), and Gold Small Agency of the Year (2019), PFG is one of the fastest growing women-led companies in the marketing communications space. It services clients from all over the United States and Canada–providing each one with seamlessly integrated social media and PR services that increase visibility, market penetration, and help them grow into leaders in their space.