Hillary Silver is a Relationship Expert, Love Coach and Mentor. She focuses on working with single, successful women who want to have a healthy, loving relationship. She has been teaching her method for 16 years, and has helped thousands of clients find love, launch healthy relationships and keep their love alive through babies, business and busy-ness.
This is a very crowded space where competition to grow your business and differentiate your brand is stiff. As many people in the space will call themselves experts and pitch themselves to the media as the authority on various related topics — building trusted relationships that result in interviews and placements are difficult to cultivate.
Publicity for Good used their process of Awareness Days to find a reason for the media to continue to want to work with Hillary, as her topics were always timely and relevant. Campaigns created for her included: how to navigate dating during the holidays, how to navigate dating apps, and New Year’s Resolutions if you are single. Additionally, to help drive a steady stream of content coming from her brand, key relationships were built with freelance writers who were able to create a series of articles based upon Hillary’s expertise and input.
By positioning Hillary as relevant, and continuing to keep her content production regular, Publicity for Good secured Hillary a monthly spot on FOX Denver. This resulted her ability to revise her pricing and gain new sales channels for her coaching solutions.