The PFG Impact Scorecard: How We Measure Purpose-Driven PR Results

The PFG Impact Scorecard: How We Measure Purpose-Driven PR Results

The PFG Impact Scorecard: How We Measure Purpose-Driven PR ResultsPFG Team
Published on: 28/08/2026

Most PR agencies report impressive vanity metrics that mean nothing. We measure what actually matters: whether your mission reaches people, is believed, and drives real results. Here's how we measure purpose-driven PR.

Publicity StrategiesPublicity Tools
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Share Your Story: How to Get AI Search to Trust Your Brand

Share Your Story: How to Get AI Search to Trust Your Brand

Share Your Story: How to Get AI Search to Trust Your BrandPFG Team
Published on: 05/06/2026

Customers now ask AI about your brand. If AI gives outdated or wrong answers - or doesn’t know you - you risk losing buyers. Don’t let a machine guess your story.

Publicity StrategiesPublicity Tools
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Trust Fund: How to Build Authority Across Every Major AI Platform

Trust Fund: How to Build Authority Across Every Major AI Platform

Trust Fund: How to Build Authority Across Every Major AI PlatformPFG Team
Published on: 28/05/2026

One Google gatekeeper → three-click AI journey: Ask, Recommend, Buy.

Publicity StrategiesPublicity Tools
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