PUBLICITY FOR GOOD LLC - PRIVACY POLICY
Last updated: June 20, 2025
Publicity For Good LLC ("PFG", "we", "us", or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect the personal data you provide while using our website, engaging our services, and interacting with our digital platforms.
1. Information We Collect
Personal Information You Provide
When you contact us, request services, or engage with our website, we may collect:
Contact Information:
Name and business title
Email address and phone number
Company name and website
Mailing address
Social media handles
Business Information:
Industry and business type
Company size and revenue (when relevant)
Marketing goals and challenges
Current media relationships
Previous PR and marketing experiences
Service-Related Information:
Project requirements and timelines
Budget and service preferences
Content and materials you provide
Feedback and testimonials
Communication Records:
Email correspondence
Phone call notes and recordings (with consent)
Meeting notes and strategy discussions
Campaign performance feedback
Information Collected Automatically
Website Analytics:
IP address and location data
Device type, browser, and operating system
Pages visited and time spent on site
Referral sources and search terms
Download and form completion activities
Cookies and Tracking:
Functional cookies for site navigation
Analytics cookies via Google Analytics
Marketing pixels (Facebook, LinkedIn, etc.)
Session cookies for user preferences
Social Media Interactions:
Social media profile information when you engage with our content
Comments, shares, and reactions to our posts
Direct messages and social media inquiries
2. How We Use Your Information
Service Delivery
Client Management: Managing projects, timelines, and deliverables
Campaign Development: Creating targeted PR and marketing strategies
Media Relations: Facilitating introductions and media opportunities
Communication: Providing updates, reports, and strategic guidance
Business Development
Lead Generation: Identifying potential clients and partnership opportunities
Relationship Building: Maintaining professional networks and industry contacts
Proposal Development: Creating customized service proposals
Follow-up Communications: Nurturing business relationships
Marketing and Outreach
Email Marketing: Sending newsletters, case studies, and industry insights
Social Media Marketing: Sharing content and engaging with our community
Content Marketing: Creating blog posts, whitepapers, and educational content
Event Marketing: Promoting webinars, workshops, and industry events
Analytics and Improvement
Website Optimization: Improving user experience and site functionality
Service Enhancement: Refining our processes and service offerings
Performance Measurement: Tracking campaign success and client satisfaction
Market Research: Understanding industry trends and opportunities
3. Legal Basis for Processing (GDPR)
We process personal data under one or more of the following legal bases:
Consent: When you provide explicit consent for marketing communications or specific data uses
Contract Performance: When necessary to deliver services you've requested or contracted
Legitimate Interests: For business development, marketing, and service improvement activities that don't override your privacy rights
Legal Obligations: When required to comply with applicable laws and regulations
4. How We Share Your Information
With Your Permission
Media Contacts: Sharing relevant information to secure coverage opportunities
Industry Partners: Facilitating collaborations and partnership opportunities
Event Organizers: Coordinating speaking opportunities and industry events
Vendors and Suppliers: Working with approved third parties to deliver services
Service Providers
Technology Partners:
Website hosting and maintenance providers
Email marketing platforms (Mailchimp, Constant Contact, etc.)
CRM and project management systems
Analytics and tracking services
Professional Services:
Legal and accounting professionals
Graphic designers and web developers
Copywriters and content creators
Industry consultants and specialists
Legal Requirements
We may disclose information when required by:
Court orders or legal processes
Government investigations or regulatory requests
Law enforcement agencies with valid authority
Legal obligations or to protect rights and safety
Business Transfers
In the event of a merger, acquisition, or sale of business assets, customer information may be transferred to the acquiring entity, subject to the same privacy protections.
5. Data Retention
We retain your information for as long as necessary to provide services and fulfill legitimate business purposes:
Active Clients: Duration of service agreement plus 7 years for business records Prospects and Leads: Until you opt out or remain inactive for 24 months Email Subscribers: Until you unsubscribe or remain inactive for 18 months Website Analytics: Up to 26 months for Google Analytics data Legal Requirements: As required by applicable laws and regulations
6. Your Privacy Rights
Access and Control
Right to Access: Request a copy of personal information we hold about you Right to Correct: Update or correct inaccurate personal information Right to Delete: Request deletion of your personal information (subject to legal limitations) Right to Portability: Receive your data in a structured, machine-readable format
Communication Preferences
Email Opt-Out: Unsubscribe from marketing emails using links provided or by contacting us Communication Preferences: Choose which types of communications you receive Do Not Contact: Request removal from all marketing communications Data Processing Objections: Object to certain types of data processing
California Residents (CCPA Rights)
If you're a California resident, you have additional rights including:
Right to know what personal information is collected and how it's used
Right to delete personal information (with certain exceptions)
Right to opt-out of sale of personal information (we do not sell personal information)
Right to non-discrimination for exercising privacy rights
European Residents (GDPR Rights)
If you're in the European Economic Area, you have additional rights including:
Right to withdraw consent at any time
Right to restrict processing in certain circumstances
Right to object to processing based on legitimate interests
Right to lodge complaints with supervisory authorities
7. Cookies and Tracking Technologies
Essential Cookies
Site Functionality: Navigation, user preferences, and security
Session Management: Maintaining your session across pages
Form Processing: Remembering information during form completion
Analytics Cookies
Google Analytics: Website traffic and user behavior analysis
Performance Monitoring: Site speed and error tracking
Conversion Tracking: Measuring form submissions and goal completions
Marketing Cookies
Social Media Pixels: Facebook, LinkedIn, and Twitter tracking for remarketing
Advertising Platforms: Google Ads conversion tracking
Email Marketing: Tracking email opens and click-through rates
Cookie Management
You can control cookies through:
Browser settings to block or delete cookies
Opt-out tools provided by advertising networks
Privacy settings on social media platforms
Contacting us to discuss your preferences
8. Data Security
Security Measures
Technical Safeguards:
SSL encryption for data transmission
Secure hosting with regular backups
Access controls and authentication
Regular security updates and monitoring
Administrative Safeguards:
Staff training on privacy and security
Limited access to personal information
Confidentiality agreements with employees
Incident response and breach notification procedures
Physical Safeguards:
Secure office facilities
Locked storage for physical documents
Controlled access to equipment
Secure disposal of sensitive materials
Security Limitations
While we implement reasonable security measures, no system is completely secure. We cannot guarantee absolute security of data transmitted over the internet or stored on our systems.
9. International Data Transfers
Your information may be processed in the United States or other countries where our service providers operate. We take steps to ensure adequate protection of personal data when transferred internationally, including:
Standard contractual clauses approved by relevant authorities
Adequacy decisions by regulatory bodies
Certification schemes and codes of conduct
Other legally recognized transfer mechanisms
10. Children's Privacy
Our services are not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that a child has provided personal information, we will delete such information promptly.
11. Third-Party Websites and Services
Our website may contain links to third-party websites and integrate with external services. This privacy policy does not apply to third-party sites or services. We encourage you to read the privacy policies of any third-party sites you visit.
Social Media Integration
When you interact with our social media accounts or use social login features:
Your public profile information may be accessed
Your interactions are subject to the social platform's privacy policy
We may use social media APIs to manage our presence and analyze engagement
12. Business Communications
Email Communications
Marketing Emails: Industry insights, case studies, service updates, and promotional content Transactional Emails: Service confirmations, project updates, and account notifications Relationship Building: Personalized outreach and networking communications
Phone and Text Communications
Service Calls: Discussing projects, providing updates, and strategic consultations Marketing Calls: Introduction calls and follow-up communications (with consent) Text Messages: Appointment reminders and urgent communications (with consent)
Professional Networking
Industry Events: Sharing your information with event organizers when you register through us Media Introductions: Facilitating connections with journalists and industry influencers Partnership Opportunities: Connecting you with relevant business partners
13. Data Processing Activities
Client Campaign Management
When managing PR and marketing campaigns, we process:
Media Lists: Contact information for relevant journalists and influencers
Campaign Content: Press releases, media kits, and promotional materials
Performance Data: Coverage metrics, engagement rates, and ROI analysis
Relationship Notes: Communication history and preferences
Prospect and Lead Management
For business development purposes, we process:
Lead Scoring: Evaluating potential fit for our services
Communication Tracking: Recording outreach attempts and responses
Qualification Data: Budget, timeline, and service requirements
Competitive Intelligence: Publicly available market information
14. Automated Decision Making
We may use automated tools for:
Lead Scoring: Prioritizing prospects based on engagement and fit
Email Segmentation: Categorizing subscribers for targeted communications
Website Personalization: Customizing content based on interests and behavior
Performance Analysis: Generating reports and insights from campaign data
These automated processes do not make final decisions about service delivery or significantly impact your rights without human oversight.
15. Privacy Policy Updates
We may update this privacy policy periodically to reflect changes in our practices or legal requirements. We will:
Post updated policies on our website with the revision date
Notify you of material changes via email if you're subscribed to our communications
Provide reasonable notice before implementing significant changes
Maintain previous versions for reference upon request
16. Contact Information
Privacy Inquiries
For questions about this privacy policy or your privacy rights:
Email: [email protected]
General Contact: [email protected]
Website: www.publicityforgood.com/privacy
Data Protection Officer
Email: [email protected]
Response Time: We respond to privacy inquiries within 30 days
Mailing Address
Publicity For Good LLC
Attn: Privacy Department
140 S Sterling Street
Morganton, NC 28655
Supervisory Authority Contact
EU residents may contact their local data protection authority if they have concerns about our data processing practices.
17. Consent and Withdrawal
How We Obtain Consent
Website Forms: Explicit consent checkboxes for marketing communications
Service Agreements: Consent provisions in client contracts
Subscription Sign-ups: Clear opt-in processes for newsletters and updates
Phone Consultations: Verbal consent recorded in consultation notes
Withdrawing Consent
You may withdraw consent at any time by:
Using unsubscribe links in marketing emails
Contacting our privacy team directly
Updating your communication preferences in your account
Requesting account closure and data deletion
Withdrawing consent does not affect the lawfulness of processing based on consent before withdrawal.
By using our website or engaging our services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and sharing of your information as described herein.
© 2025 Publicity For Good LLC. All rights reserved.