The Biggest Natural Products Trends in Expo West


The natural products industry has undergone a significant transformation in recent years, with consumers becoming increasingly concerned about the ingredients in their food and personal care products.

In this year’s Expo West, the natural foods industry identified three major trends that it expects to make a significant impact on the industry: Clean Ingredients, Missions That Matter, and Giving Optimal Health. Here, we will examine each of these trends to understand their potential impact on the natural products industry and brands in that space.

The Three Major Trends to Make Waves in Natural Products

Clean Ingredients

Clean ingredients are becoming a top priority for consumers in the natural products industry. Consumers are looking for products that are free from artificial preservatives, colors, and flavors. They want products that are made with ingredients that are easily recognizable and not harmful to their health. This trend has led many companies to focus on using natural ingredients and minimizing the use of additives.

Some companies are going even further and creating products that are not only clean but also sustainable. They are using biodegradable and compostable packaging, as well as ingredients that are sourced ethically and sustainably.

Company Missions and Stories that Matter

Consumers today want to know the story behind the products they buy. They want to know where the ingredients come from, how the product was made, and what the company stands for. As a result, many natural products companies are sharing their stories and missions with consumers.

Consumers are increasingly drawn to companies with a strong social and environmental conscience. They want to support companies that are making a positive impact on the world. This trend has led many companies to focus on their social and environmental missions as a way to differentiate themselves from the competition. Consumers are more likely to buy products from companies whose values align with their own.

Products and Formulas that Promote Optimal Health

Consumers are becoming increasingly aware of the impact of diet and lifestyle on their health. As a result, they are seeking out natural products that promote optimal health. This trend has led many companies to develop products and formulas that are specifically designed to support health and wellness.

For example, many natural foods and supplements are formulated with ingredients that support immune function, reduce inflammation, and improve cognitive function. Other products are designed to support specific health concerns, such as digestive health or joint health. This trend has made it easier for consumers to take control of their health and well-being by choosing products that promote optimal health.

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It’s Time For Natural Products Brands to Step Up

The natural products industry is evolving rapidly, and these three trends – clean ingredients, company missions and stories that matter, and products and formulas that promote optimal health – are driving the industry forward. As consumers become increasingly conscious of what they put in and on their bodies, the industry will continue to focus on developing products that are clean, sustainable, and promote optimal health. By staying ahead of these trends, natural products companies can continue to meet the needs of their customers and stay competitive in a rapidly evolving market.

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About Me

Heather DeSantis is the CEO and Founder of Publicity For Good (PFG), Forbes 30 Under 30 nominee, PRNEWS Top Women in PR 2021 Entrepreneurs Award, Platinum PR Awards CEO Finalist 2021 and Ragan’s PR Daily Award – PR Leader of the Year for 2021 and has been working with CPG clients for nearly a decade.

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