Do You Want To
Become An Industry
Leader & Increase
Brand Awareness?
Who Is PUBLICITY FOR GOOD?
Publicity For Good is a communications and PR agency dedicated to helping purpose-driven entrepreneurs and businesses in the food, beverage, beauty, and fashion industries grow their reach, impact, and revenue through strategic PR and media placements.
Since our founding in 2016, we’ve partnered with over 200 brands in a variety of industries, from sustainable fashion to social impact startups, helping them secure coverage in top-tier media outlets such as Forbes, The New York Times, and Fast Company.
Through our proven PR process and personalized coaching, we’ve helped our clients elevate their brand messaging, establish thought leadership, and attract more customers and investors.
If you’re ready to take your brand to the next level and make a positive impact in the world, we invite you to learn more about how we can help you achieve your goals. Click the button below to get started.
The "Good Impact Framework" as the process
PFG Elite Products
If businesses want to succeed in today’s world, they need to play at the highest level to rise to the top. The problem is that the CPG market is a crowded place, which means it takes strong communication strategies to surpass the competition. Having an intentional plan to help your company grow is non-negotiable. The truth is that the core of any business is its internal and external communications, which can be challenging to put in place when you are busy running a million-dollar revenue company. That’s why Publicity for Good offers a first-class all-encompassing program for purpose-driven consumer products brands looking to increase their growth, visibility, and ROI. This year-long program is designed for the company that wants to be the leading, premier brand in their space (no second-place trophies allowed!).
THE PFG WAY
PFG PR
PFG Pillars
Publicity For good stands on 3 key pillars for success: Intentional Execution, Transparent Teamwork and being Mission Obsessed:
PFG PILLARS
INTENTIONAL EXECUTION
In achieving our goals, we are relentless and have a razor-sharp focus on meeting deadlines and keeping our Key Performance Indicators. We are outcome-based and believe in delivering only high-quality results for our clients.
TRANSPARENT TEAMWORK
We pride ourselves on having a team-oriented culture. We value and encourage clear and open communication between team members as well as clients. We understand the importance of being transparent with each other in order to avoid miscommunication and conflict. We also understand the value of celebrating wins, both big and small to keep us motivated as an agency and to show our enthusiasm and passion for the work that we do.
MISSION OBSESSED
In Publicity For Good, we are obsessed with delivering only the best service for our clients. We always keep ahead of trends and relentlessly follow-up with leads and respond to our clients concerns in a timely manner. Satisfying our clients is paramount to all we do and through having a growth mindset, we’re committed to improving all our systems and practices so we can constantly do better for our clients.
The Founder
FOUNDERS
Founder and CEO, Heather Holmes, knows the importance of communication, marketing, and community when it comes to growing your brand.
“PFG has built a reputation as the country’s number one PR agency for CPG brands that have social good causes built into their DNA.”
THE PLAN TO HELP YOU GET WHAT YOU WANT
PFG is a PR and communications firm that is committed to helping purpose-driven brands grow, increase their ROI, and make more impact so they can continue to do good with their holistic products.
ONBOARDING CALL
PURPOSE-DRIVEN STRATEGY
CONSISTENT MEDIA EXPOSURE
Here's How We Do It
• Fill out an application and book a call.
• Receive a personalized strategy by a dedicated publicist.
• Experience increased media exposure and rising revenue.
From:
Often overlooked business.
TO:
Premiere purpose-driven brand.
Impossible to ignore!
Problem Solution
- Getting attention
- Growing your brand awareness in a crowded marketplace
- The Multi-pronged approach for market penetration
- Brand your story with purpose
- Lack of understanding
- I’ve had bad past experience with another PR agency
- I only have had limited features
- My business isn’t for Good Business
- How to get media attention
- How to create omnipresence with your communications
- How to create your brand story
- No communications strategy
- How to integrate marketing and PR
- How to integrate your business
- How to get results with your PR agency
- How to get more features for your business
- How to be a market leader
- How to have a strong purpose driven business
The Failure We Help You Avoid
- Watching their competitors become leader in their industry
- Stagnant or decreased revenue
- No business growth
The Success We Help You Achieve
- Your business will grow at least a 100K in revenue or we will or we will continue to work for you for free
- Consistent media exposure
- Streamlined communication and marketing strategy so they can focus on doing more good in the world
The Plan with PFG
How to create a plan for communications
So this is our plan to get you these things
Differentiation
Connections
ROI
More profit
Expansion
Nervous
Increased workload
Technical issues
Bad timing
IP/resources
- How to add saleable value
Crisis management
Competition
- How to dominate your market
Outlets/ distribution
- How to get into new outlets
- How to get into new distributors
Building an engaged audience
- How to create a movement
- How to find true believers in your brand
- How to make your audience obsessed
Case Studies :
What They Say
Brands we have served and share they we have partnered with more than 200+ brands:
this year
We create the future.
Start your PR journey with us now and create your own perfect time to
GROW!
VALUE STACK
Deliverables
Value
60 minutes consultation call to make sure we are a good fit
$1,000
Intake sales and marketing survey
$5,000
1-on-1 PR and Communications Orientation where we explain:
.How PR and Communications will grow your business
.How to incorporate your current team and partners for full integration
.Personalized PR plan
.5min morning routine to stay ahead of industry trends
$500
Competitor analysis
$1,000
Media monitoring through a third-party software
$3,000
Personalized message development of a Message House, PR Plan and
Editorial Calendar
$5,000
Monthly SMS text support with the CEO
$1,000
Media training
$500
Ongoing talk notes and segment details preparation for all media
interviews
$5,000
Media list curation of media members that have covered similar topics and
competitors in the past
$1,000
Media opportunities in the first 30 days
$5000
30 minute onboarding call
$500
60 minute onboarding call
$1,000
60 minute strategy and PR call
$1,000
1-on-1 feedback meeting to make adjustments to your plan
$500
Weekly check in to ensure we are on track
$250
60 minute Zoom session at the end of 90 days to evaluate our progress
$500
Unlimited email and slack support
$250
Our PR course, the RICH formula, how to create your story brand
$500
Story brand workshop & cheatsheet (pre-recorded)
$2,000
The Elite Comms email newsletter
$50
Free Elite Comms connection group (on slack)
$200
Monthly Media relations and Public Relations outreach and support
$10,000
National Media outreach
$10,000
“The Elite Comms Purpose Driven Brands Goodie Bag” mailed to you (all
the fun things you need for a great year and products from all of our clients)
$1,000
How To Incorporate PR Into Your Marketing Plan Guidebook (PDF
handouts)
$100
How To Prep For A Trade Show (PDF handouts)
$100
The Perfect CPG News Release Checklist (PDF handouts)
$100
How To Increase Your Visibility & Authority On LinkedIN To Be Seen As A
Leader (PDF Hangouts)
$100
The Exact Framework To Follow To Integrate Your PR & Communications
With Your Email List (Checklist with training
$100
The PR and Communications Repurposed Content Plan (A diagram and
process that your team can follow)
$100
How To Incorporate Consumer Product Reviews In Your Marketing
(Checklist)
$100
Top Industry Websites & Podcasts That You Need To Listen To (List)
$250
How To Communicate To Your Team and Investors About Your PR and
Communication Value (Checklist & Talking Points PDF)
$250
Creation of your elevator pitch and how to talk to the media
$1,000
Monthly Virtual Meetup (Live on Zoom and recorded)
$600
Social listening
$13,000
Media logos incorporated into marketing with media quotes compiled
$1,000
Backlinks strategy integrated into your PR plan
$500
News monitoring
$1,000
Digital media outreach
$1,000
Press tours
$1,000
Podcast pitching
$1,000
Grassroots outreach and product sampling
$1,000
Regional press to support retailers
$3,000
Product launch strategy
$5,000
Product reviews
$500
Listicles and product round-ups
$1,000
Affiliate marketing
$5,000
Awards management
$5,000
Influencer research and outreach
$3,000
Monthly graphic design support to promote your media interviews and
live hits
$500
News release writing, strategy and syndication
$500
Editorial calendar with blog posts written quarterly of the best live links
$1,000
News release writing, strategy and syndication
$1,000
Weekly calls
$500
Monthly reporting with press reports
$500
Promotion of your brand weekly across all of our social media platforms
reaching X people
$500
Support and training to ensure full integration of your PR within your
marketing plan
$500
Full interaction into your weekly marketing call where a team members of
PFG will attend your internal calls
$500
Locked-in follow up consultation with CEO or Senior Publicist good for 1
year if you need support
$1,000
Quarterly product content shoots
$1,000
TOTAL: $108,050
Publicity For Good (PFG) is a communications firm that provides high-level and innovative public relations services for purpose-driven consumer brands in the food, beverage, and beauty industries. Our mission is to help brands grow, increase their return on investment, and maximize their impact so that they can continue doing good work.
Founded in 2016 by Heather DeSantis, former Miss Ohio International and Forbes 30 Under 30 nominee, PFG has built a reputation as the country’s leading PR agency for CPG brands with a social cause at their core. Our team is committed to helping our clients increase brand awareness, saturate the market, drive web traffic, and boost sales through our unique PR framework.
At PFG, we specialize in working with direct-to-consumer (D2C) and retail brands and have partnered with over 200 businesses to help them succeed. Our founder’s passion for conscientious capitalism, which she studied at The Fund for American Studies at Georgetown University, drives us to give back to the community. We are proud to be a part of the B1G1 organization and make a positive impact with every campaign we launch.
We are proud to have been recognized as Bulldog PR Awards Gold Small Agency of the Year (2019), O’Dwyer’s Best PR Firm for CPG Brands (2020), and Bulldog PR Awards Bronze Midsize Agency of the Year (2021). Our commitment to excellence and our ability to deliver results have made us one of the fastest-growing women-led companies in the marketing communications space. We serve clients across the United States, Canada, Australia, and the United Kingdom and provide each one with seamlessly integrated PR services that help them become leaders in their respective industries.
Choose Publicity For Good for a PR partner that truly believes in the power of purpose-driven brands and is dedicated to helping them succeed.
