Stop Writing Press Releases
Published on: 08/10/2025
Here is the hard truth: Journalists are not waiting for your press release. They are looking for a good story.
PR Basics
Here is the hard truth: Journalists are not waiting for your press release. They are looking for a good story.
Many founders think crisis communication is a reactive measure, a frantic response you build when things go wrong. But by then, it is often too late. You are playing defense.
Many believe that a strong social media presence is the same as having a powerful brand. It is not.
It is tempting to think that "top tier" means hiring the biggest and most expensive firm you can find. But is it?