Press Junkets 101: What are They and Why Do They Matter for Your Brand?

Press Junkets 101: What are They and Why Do They Matter for Your Brand?

Press Junkets 101: What are They and Why Do They Matter for Your Brand?PFG Team
Published on: 25/11/2025

A press junket is a powerful visibility sprint that condenses a high volume of interviews into a short period, strategically maximizing exposure for a key brand announcement or initiative. This organized approach ensures your message is consistent across multiple media platforms—from podcasts to broadcast—creating a surge of immediate, credible brand momentum.

Onboarding Articles
Media Training 101: Master Your Message and Shine in Every Interview

Media Training 101: Master Your Message and Shine in Every Interview

Media Training 101: Master Your Message and Shine in Every InterviewPFG Team
Published on: 25/11/2025

PFG's Media Training 101 is designed to help you go beyond answering questions to master your message and own your story in every interview. You will learn to articulate your core mission, use strategic "Bridges" to maintain control, and deliver your story with authenticity and purpose to maximize your brand's impact.

Onboarding Articles
Maximizing PR for Marketing Success

Maximizing PR for Marketing Success

Maximizing PR for Marketing SuccessPFG Team
Published on: 25/11/2025

Learn how to turn media coverage into lasting marketing momentum by integrating your PR wins across all your channels, from product pages to social media. This strategic approach uses third-party credibility to reinforce trust, boost conversion rates, and build powerful, sustained visibility for your brand.

Onboarding Articles
Pitch to Press: Here’s What Actually Happens in Between

Pitch to Press: Here’s What Actually Happens in Between

Pitch to Press: Here’s What Actually Happens in BetweenPFG Team
Published on: 25/11/2025

Go behind the scenes of a successful media placement and learn what actually happens after your PR team hits send on a pitch. We demystify the process, revealing the power of targeted outreach, strategic follow-ups, and building trust that turns a single email into momentum-building coverage for your brand.

Onboarding Articles