What Makes Media Cover a Brand? Here's What Journalists Are Actually Looking For

What Makes Media Cover a Brand? Here's What Journalists Are Actually Looking For

What Makes Media Cover a Brand? Here's What Journalists Are Actually Looking ForPFG Team
Published on: 23/06/2026

Media coverage isn’t about great products—it’s about knowing what journalists want. Understand their needs, and everything changes. Here’s what they truly look for.

Publicity StrategiesPublicity Tools
Your Brand Can't Get Press? Here's Probably Why.

Your Brand Can't Get Press? Here's Probably Why.

Your Brand Can't Get Press? Here's Probably Why.PFG Team
Published on: 19/06/2026

After 13 years and 12,000+ placements, I see the same problems. PR works—but your approach is broken. Here’s why brands fail and what to fix.

Publicity StrategiesPublicity Tools
4 Dangerous Red Flags That Sabotage Your Brand Story

4 Dangerous Red Flags That Sabotage Your Brand Story

4 Dangerous Red Flags That Sabotage Your Brand StoryPFG Team
Published on: 16/06/2026

Founders focus on sounding irresistible, but editors delete pitches fast. They seek fresh, objective angles—not polished ads. Avoid red flags; position yourself as a low-risk, credible source.

Publicity StrategiesPublicity Tools
Show Up Where AI Looks: Know The Spaces Where Algorithms Build Brand Trust

Show Up Where AI Looks: Know The Spaces Where Algorithms Build Brand Trust

Show Up Where AI Looks: Know The Spaces Where Algorithms Build Brand TrustPFG Team
Published on: 09/06/2026

Search is dead. Now users ask AI (ChatGPT, Claude, Gemini, Perplexity) for one definitive answer—not blue links. Your brand must be that trusted recommendation.

Publicity StrategiesPublicity Tools