PFG TeamTo maximize your PR return, you must understand the different types of media, which range from Tier 3 Quick Wins (2-6 weeks) that build early momentum to Tier 1 National Coverage (3-6 months) that cements long-term authority. This strategic layering ensures your brand builds compounding visibility, where each feature contributes to securing bigger, more impactful press over time.
PFG TeamA press junket is a powerful visibility sprint that condenses a high volume of interviews into a short period, strategically maximizing exposure for a key brand announcement or initiative. This organized approach ensures your message is consistent across multiple media platforms—from podcasts to broadcast—creating a surge of immediate, credible brand momentum.
PFG TeamPFG's Media Training 101 is designed to help you go beyond answering questions to master your message and own your story in every interview. You will learn to articulate your core mission, use strategic "Bridges" to maintain control, and deliver your story with authenticity and purpose to maximize your brand's impact.
PFG TeamLearn how to turn media coverage into lasting marketing momentum by integrating your PR wins across all your channels, from product pages to social media. This strategic approach uses third-party credibility to reinforce trust, boost conversion rates, and build powerful, sustained visibility for your brand.