Publicity For Good is a communications and PR agency dedicated to helping purpose-driven entrepreneurs and businesses in the food, beverage, beauty, and fashion industries grow their reach, impact, and revenue through strategic PR and media placements.
Since our founding in 2016, we’ve partnered with over 200 brands in a variety of industries, from sustainable fashion to social impact startups, helping them secure coverage in top-tier media outlets such as Forbes, The New York Times, and Fast Company.
Through our proven PR process and personalized coaching, we’ve helped our clients elevate their brand messaging, establish thought leadership, and attract more customers and investors.
If you’re ready to take your brand to the next level and make a positive impact in the world, we invite you to learn more about how we can help you achieve your goals. Click the button below to get started.
If businesses want to succeed in today’s world, they need to play at the highest level to rise to the top. The problem is that the CPG market is a crowded place, which means it takes strong communication strategies to surpass the competition. Having an intentional plan to help your company grow is non-negotiable. The truth is that the core of any business is its internal and external communications, which can be challenging to put in place when you are busy running a million-dollar revenue company. That’s why Publicity for Good offers a first-class all-encompassing program for purpose-driven consumer products brands looking to increase their growth, visibility, and ROI. This year-long program is designed for the company that wants to be the leading, premier brand in their space (no second-place trophies allowed!).
Publicity For good stands on 3 key pillars for success: Intentional Execution, Transparent Teamwork and being Mission Obsessed:
In achieving our goals, we are relentless and have a razor-sharp focus on meeting deadlines and keeping our Key Performance Indicators. We are outcome-based and believe in delivering only high-quality results for our clients.
We pride ourselves on having a team-oriented culture. We value and encourage clear and open communication between team members as well as clients. We understand the importance of being transparent with each other in order to avoid miscommunication and conflict. We also understand the value of celebrating wins, both big and small to keep us motivated as an agency and to show our enthusiasm and passion for the work that we do.
In Publicity For Good, we are obsessed with delivering only the best service for our clients. We always keep ahead of trends and relentlessly follow-up with leads and respond to our clients concerns in a timely manner. Satisfying our clients is paramount to all we do and through having a growth mindset, we’re committed to improving all our systems and practices so we can constantly do better for our clients.
Founder and CEO, Heather Holmes, knows the importance of communication, marketing, and community when it comes to growing your brand.
“PFG has built a reputation as the country’s number one PR agency for CPG brands that have social good causes built into their DNA.”
PFG is a PR and communications firm that is committed to helping purpose-driven brands grow, increase their ROI, and make more impact so they can continue to do good with their holistic products.
CONSISTENT MEDIA EXPOSURE
Premiere purpose-driven brand.
Impossible to ignore!
Click the button below to fill out an application
Book your free brand audit with one of our publicists
So this is our plan to get you these things
60 minutes consultation call to make sure we are a good fit
Intake sales and marketing survey
1-on-1 PR and Communications Orientation where we explain:
.How PR and Communications will grow your business
.How to incorporate your current team and partners for full integration
.Personalized PR plan
.5min morning routine to stay ahead of industry trends
Media monitoring through a third-party software
Personalized message development of a Message House, PR Plan and
Monthly SMS text support with the CEO
Ongoing talk notes and segment details preparation for all media
Media list curation of media members that have covered similar topics and
competitors in the past
Media opportunities in the first 30 days
30 minute onboarding call
60 minute onboarding call
60 minute strategy and PR call
1-on-1 feedback meeting to make adjustments to your plan
Weekly check in to ensure we are on track
60 minute Zoom session at the end of 90 days to evaluate our progress
Unlimited email and slack support
Our PR course, the RICH formula, how to create your story brand
Story brand workshop & cheatsheet (pre-recorded)
The Elite Comms email newsletter
Free Elite Comms connection group (on slack)
Monthly Media relations and Public Relations outreach and support
National Media outreach
“The Elite Comms Purpose Driven Brands Goodie Bag” mailed to you (all
the fun things you need for a great year and products from all of our clients)
How To Incorporate PR Into Your Marketing Plan Guidebook (PDF
How To Prep For A Trade Show (PDF handouts)
The Perfect CPG News Release Checklist (PDF handouts)
How To Increase Your Visibility & Authority On LinkedIN To Be Seen As A
Leader (PDF Hangouts)
The Exact Framework To Follow To Integrate Your PR & Communications
With Your Email List (Checklist with training
The PR and Communications Repurposed Content Plan (A diagram and
process that your team can follow)
How To Incorporate Consumer Product Reviews In Your Marketing
Top Industry Websites & Podcasts That You Need To Listen To (List)
How To Communicate To Your Team and Investors About Your PR and
Communication Value (Checklist & Talking Points PDF)
Creation of your elevator pitch and how to talk to the media
Monthly Virtual Meetup (Live on Zoom and recorded)
Media logos incorporated into marketing with media quotes compiled
Backlinks strategy integrated into your PR plan
Digital media outreach
Grassroots outreach and product sampling
Regional press to support retailers
Product launch strategy
Listicles and product round-ups
Influencer research and outreach
Monthly graphic design support to promote your media interviews and
News release writing, strategy and syndication
Editorial calendar with blog posts written quarterly of the best live links
News release writing, strategy and syndication
Monthly reporting with press reports
Promotion of your brand weekly across all of our social media platforms
reaching X people
Support and training to ensure full integration of your PR within your
Full interaction into your weekly marketing call where a team members of
PFG will attend your internal calls
Locked-in follow up consultation with CEO or Senior Publicist good for 1
year if you need support
Quarterly product content shoots
Publicity For Good (PFG) is a communications firm that provides high-level and innovative public relations services for purpose-driven consumer brands in the food, beverage, and beauty industries. Our mission is to help brands grow, increase their return on investment, and maximize their impact so that they can continue doing good work.
Founded in 2016 by Heather DeSantis, former Miss Ohio International and Forbes 30 Under 30 nominee, PFG has built a reputation as the country’s leading PR agency for CPG brands with a social cause at their core. Our team is committed to helping our clients increase brand awareness, saturate the market, drive web traffic, and boost sales through our unique PR framework.
At PFG, we specialize in working with direct-to-consumer (D2C) and retail brands and have partnered with over 200 businesses to help them succeed. Our founder’s passion for conscientious capitalism, which she studied at The Fund for American Studies at Georgetown University, drives us to give back to the community. We are proud to be a part of the B1G1 organization and make a positive impact with every campaign we launch.
We are proud to have been recognized as Bulldog PR Awards Gold Small Agency of the Year (2019), O’Dwyer’s Best PR Firm for CPG Brands (2020), and Bulldog PR Awards Bronze Midsize Agency of the Year (2021). Our commitment to excellence and our ability to deliver results have made us one of the fastest-growing women-led companies in the marketing communications space. We serve clients across the United States, Canada, Australia, and the United Kingdom and provide each one with seamlessly integrated PR services that help them become leaders in their respective industries.
Choose Publicity For Good for a PR partner that truly believes in the power of purpose-driven brands and is dedicated to helping them succeed.