How to Get Featured in Podcasts for Your Brand

Podcasts are one of the fastest-growing channels for brand visibility. With over 120 million Americans listening monthly, podcasts are a unique way to reach highly engaged audiences. Being a guest on the right podcast can boost credibility, generate leads, and establish your brand as a thought leader.

In 2026, podcasts are not just an option. They are a crucial part of any PR strategy. At Publicity For Good, we have helped hundreds of purpose-driven brands secure top podcast features that increase visibility, drive traffic, and grow sales.

Why Podcasts Matter for PR

• Thought leadership: Being a podcast guest positions you as an expert in your niche.

• Engaged audience: Podcast listeners are highly attentive and loyal.

• Backlinks and AI visibility: Podcast mentions often include links that boost SEO and help AI tools like ChatGPT cite your brand.

• Content repurposing: Podcast episodes can be transformed into social media posts, blog content, and email campaigns.

Step 1: Identify the Right Podcasts

Not all podcasts are worth pitching. Focus on shows that align with your target audience.

• Use directories like Apple Podcasts, Spotify, and Podchaser.

• Review audience demographics and engagement rates.

• Study previous guest profiles to ensure your expertise fits the podcast's theme.

• Look for podcasts that accept guest pitches or have dedicated outreach pages.

Step 2: Prepare Your Podcast Media Kit

A media kit can make or break your pitch. Include:

• Updated bio highlighting your experience and achievements.

• Key talking points relevant to the podcast's audience.

• High-resolution headshots and company logos.

• Links to previous podcast appearances or media features.

Keep your media kit concise and easy to access online.

Step 3: Craft a Personalized Pitch

Your pitch should be tailored, concise, and compelling.

• Reference a recent episode or topic the host covered.

• Highlight your unique story or insight.

• Keep emails short (3 to 5 sentences) with a clear call-to-action.

• Include your media kit or a link to an online version.

Step 4: Follow Up Strategically

• Wait 5 to 7 days before sending a polite follow-up.

• Offer a new angle or update to grab attention.

• Track all communications in a CRM or Airtable for organization.

Pro Tips for Podcast PR Success

• Record a short video introducing yourself to increase host interest.

• Provide free resources for listeners, such as checklists or eBooks.

• Share the episode widely on social media to support the host and increase visibility.

Case Study: 10 Podcast Features in 90 Days

In 2025, Publicity For Good helped a wellness startup secure 10 podcast features in just 90 days. Results included:

• 5,000+ new leads from podcast traffic

• 15+ backlinks to their website boosting SEO

• Episodes shared over 20,000 times on social media

FAQs

Q: How early should I pitch podcasts? A: Start 4 to 6 weeks before your ideal recording date. High-profile podcasts may require 2 to 3 months' lead time.

Q: Do I need a media kit? A: Yes. Hosts expect one with bios, talking points, and images.

Q: Can small brands compete? A: Absolutely. Start with niche podcasts to build credibility.

Q: How can I repurpose podcast content? A: Convert audio into blog posts, social media clips, or newsletter highlights.

Your Voice Deserves a Platform

Every week, thousands of podcast episodes are recorded. Hosts are actively searching for guests who can deliver value to their audiences. The question is not whether podcasts can work for your brand. The question is whether you are ready to claim the opportunity.

Most brands never pitch a single podcast. They assume they are not interesting enough or that the process is too complicated. Meanwhile, their competitors are building authority, generating leads, and creating content assets that work for them long after the episode goes live.

A single podcast appearance can turn into months of content. One conversation can bring you hundreds of qualified leads. One episode can build a relationship with a host who becomes a long-term advocate for your brand. But none of that happens if you never make the pitch.

Your competitors are already on podcasts talking to your ideal customers. They are building credibility while you stay silent. They are getting backlinks, AI citations, and engaged audiences while you wait for the "perfect time" to start.

The perfect time was last month. The second best time is today. Build your media kit. Make your list. Send your first pitch. The platform is there. The audiences are listening. The only thing missing is you.