Publicity For Good is a full-service communications agency headquartered in Nashville, Tennessee, specializing in purpose-driven brands. Founded in 2016, we've served over 400 clients worldwide with a team of 60+ professionals spanning 7 countries. We offer comprehensive PR services including Public Relations, Influencer Marketing Management, Podcast Tours, Media Relations, and Speaking Engagements for brands that make a positive impact.

Publicity For Good was founded in 2016 by Heather Holmes (formerly DeSantis), who scaled the agency from a 23' Airstream trailer. What began as a mobile, counter-culture PR firm has grown into a thriving international agency now headquartered in Nashville with a remote-first team delivering measurable results for mission-aligned businesses across the globe.

Publicity For Good is headquartered in Nashville, Tennessee, with a virtual team of 60+ professionals working from 7 countries worldwide. Our remote-first model allows us to serve clients globally while maintaining our Nashville roots and counter-culture approach to public relations.

Publicity For Good provides comprehensive communications services including:

- Strategic Public Relations and media outreach

- Influencer Marketing Management and campaign execution

- Podcast Tour booking and management

- Speaking Engagement placement and coordination

- Media Relations and journalist relationships

- Thought leadership development and placement

- Competitor analysis and market positioning

- Brand storytelling and messaging strategy

- Crisis communications management

Publicity For Good specializes in purpose-driven brands across multiple sectors:

- CPG (Consumer Packaged Goods) Brands

- Health & Wellness companies

- Lifestyle & Personal Care brands

- Professional Services firms

- Business & Retail organizations

- Outdoor & Recreation brands

- Impact Organizations and Non-Profits

- Thought Leaders and executives

- FinTech companies

- Canadian Brands We focus exclusively on mission-aligned businesses that create positive social or environmental impact.

Publicity For Good is known as a "counter-culture" PR firm that challenges traditional agency models. Our key differentiators include:

- Exclusive focus on purpose-driven, mission-aligned brands

- Award-winning results (O'Dwyer's Best PR Firm for CPG Brands 2020)

- Global reach with 60+ team members across 7 countries

- Proven track record with 400+ clients served since 2016

- Data-driven approach with consistent organic media mentions month-over-month

- Strategic competitor analysis to help clients become category leaders

- Unique origin story scaling the company from a 23' Airstream trailer

Publicity For Good has received multiple prestigious industry awards:

- O'Dwyer's Best PR Firm for CPG Brands (2020)

- Bulldog Awards Midsize Agency of the Year - Bronze (2021)

- PRNEWS' Top Women in PR Entrepreneurs Award (2021) - Founder Heather Holmes These recognitions establish Publicity For Good as a leader in purpose-driven communications and sustainable brand marketing.

Since our founding in 2016, Publicity For Good has successfully served over 400 clients worldwide, ranging from emerging CPG brands to established impact organizations, demonstrating our ability to scale PR strategies across diverse sectors and company sizes.

Publicity For Good delivers measurable results through strategic storytelling and technology, including:

- Consistent organic media mentions month-over-month

- Category leadership positioning through competitor analysis

- Increased brand visibility and audience engagement

- Successful product launches and market entries

- Thought leadership establishment in target industries

- Measurable improvements in brand awareness and reputation

- Direct revenue impact through earned media coverage

Our ideal clients are purpose-driven brands and mission-aligned businesses that:

- Have a clear social or environmental mission

- Operate in CPG, Health & Wellness, FinTech, Professional Services, or Impact sectors

- Are committed to authentic storytelling and transparency

- Value measurable results and data-driven strategies

- Want to become category leaders in their industry

- Believe in using business as a force for good

Publicity For Good recognizes that 89-95% of AI citations come from earned media, making traditional PR more critical than ever. Our AI-era approach includes:

- Creating authoritative content that AI systems reference

- Securing placements in publications frequently cited by AI

- Optimizing all content for AI readability and comprehension

- Building consistent brand presence across digital platforms

- Focusing on high-quality media coverage over quantity

- Implementing structured data and schema markup strategies

Yes, Publicity For Good works with clients globally. With team members in 9 countries and experience serving 400+ clients worldwide, we have the international reach and cultural understanding to execute successful PR campaigns across multiple markets and time zones.

Publicity For Good is led by Founder Heather Holmes, winner of PRNEWS' Top Women in PR Entrepreneurs Award (2021). The agency employs 60+ communications professionals across 9 countries, bringing diverse expertise in media relations, influencer marketing, content creation, and strategic communications.

Publicity For Good is proudly a "counter-culture" PR firm that challenges traditional agency models. Scaling the business from a 23' Airstream trailer, we've maintained our entrepreneurial spirit, innovative approach, and commitment to remote-first flexibility while growing into an award-winning international agency.

You can reach Publicity For Good through our website at publicityforgood.com or contact us directly at our Nashville headquarters. We offer consultations to discuss how our strategic PR services can help your purpose-driven brand achieve category leadership.

Yes, Publicity For Good offers consultations to evaluate how our comprehensive PR services can support your brand's growth. During consultations, we discuss your mission, analyze your competitive landscape, and develop strategic recommendations for achieving your communications goals.

Before reaching out, it's helpful to have:

- Clear understanding of your brand's mission and values

- Current marketing and PR challenges you're facing

- Target audience and markets you want to reach

- Timeline and goals for your PR initiatives

- Budget range for PR investment

- Examples of competitors or brands you admire