Case Studies
Some of our key case studies and our impact serving each one.
CPG BRANDS
Schär
Schär is a trusted leader in gluten-free nutrition, dedicated to helping individuals embrace a healthy, gluten-free lifestyle without sacrificing taste or quality.
Cooper Street
Cooper Street is a family-owned snack brand rooted in tradition, devoted to creating wholesome, allergen-friendly treats that families can enjoy together.
WhatIf Foods
Publicity For Good (PFG) helmed WhatIFFoods’ public relations initiatives to increase the brand’s presence and authority, ultimately leading to their growth and impact.
Flying Embers
Flying Embers, an organic hard kombucha brand brewed with botanicals and probiotics, partnered with Publicity For Good (PFG) to boost brand awareness, promote their “better-for-you” alcohol alternative, and establish leadership in the hard kombucha market.
HEALTH & WELLNESS
Human Garage
Human Garage is a pioneering and transformational force in holistic wellness, empowering individuals to reclaim their health and well-being through their revolutionary Fascial Maneuvers™.
Kylie Larson
Kylie Larson is a trusted leader in women’s wellness, dedicated to helping high-performing women break free from diet culture and embrace sustainable health.
Bowmar Nutrition
Bowmar Nutrition answers the need for a premium sports nutrition brand that is dedicated to combining advanced technology and a profound understanding of user preference in the development of all its products.
Sarah Bowmar
Sarah Bowmar is a certified nutritionist, registered dietician, fitness expert, entrepreneur and altruist who founded the supplements and nutrition brand, Bowmar Nutrition and Bowman Archery.
LIFESTYLE & PERSONAL CARE
Eco Lips
Eco Lips, a certified B Corporation, is known for manufacturing the beauty industry’s best USDA organic and Fair Trade Certified™ lip care products. Their corporation centers their business on the triple bottom line, mainly people, planet and profits.
NATPAT
NATPAT is a leading wellness brand committed to making natural, family-friendly wellness accessible to all. Known for its innovative and eco-conscious approach, NATPAT has transformed wellness routines with simple, effective products that kids love and parents trust.
Veriphy Skin Care
A revolutionary clean beauty brand dedicated to simplifying skincare with scientifically validated, plant-based solutions. Veriphy offers a streamlined, five-product routine that delivers deep hydration and enhances skin’s natural elasticity and resilience.
Black Girl Vitamins
Black Girl Vitamins (BGV) is redefining wellness for Black women, a group too often overlooked by the supplement industry. Founded to address health disparities and systemic gaps, the brand provides high-quality, targeted supplements designed specifically for Black women’s needs.
PROFESSIONAL SERVICES
CBB Design
CBB Design Firm is a nationally recognized leader in interior and exterior design, founded by Colleen Bennett, with over 17 years of expertise in creating personalized spaces that blend luxury, functionality, and innovation.
CGN (Contractor Growth Network)
A marketing company dedicated to helping contractors grow their businesses, partnered with Publicity For Good (PFG) to boost brand awareness and establish itself as a trusted industry leader. Leveraging CEO Logan Shinholser’s personal story as the son of a contractor and an All-American Scholarship athlete, as well as CGN’s accolades like the Charlotte Business Journal 2022 Fast 50 Award, PFG secured 26 media opportunities with a reach of 101.5 million.
BUSINESS & RETAIL
Cambio Roasters
Cambio Roasters, founded in 2018 by Kevin and Ann Hartley in Isle of Palms, South Carolina, is a triple bottom-line coffee brand focused on people, planet, and profit-sharing. Renowned for its eco-friendly, organic, and fair-trade certified coffee pods, Cambio introduced the world’s first recyclable aluminum K-Cup® pods for Keurig® brewers in 2024, addressing the environmental impact of single-use plastics.
Nutpods
Nutpods, a bestselling plant-based coffee and tea creamer, partnered with Publicity For Good (PFG) to increase brand awareness, expand its market presence, and position founder Madeline Haydon as a thought leader in the food and beverage industry.
Schär
Schär is a trusted leader in gluten-free nutrition, dedicated to helping individuals embrace a healthy, gluten-free lifestyle without sacrificing taste or quality.
WhatIf Foods
WhatIF Foods approached Publicity For Good with the desire to create buzz around its entrance into the US market and to establish WhatIF Foods as a credible, innovative and mindful brand by circulating positive news and telling the story of The WhatIF Way.
OUTDOOR & RECREATION
Just Jai Wear
Jai-Leta Colvard, the founder of sports fashion brand, Just Jai Wear and mental health support platform, Space of Grace Inc., is a passionate entrepreneur and mental health advocate. Her fitness apparel brand, Just Jai Wear, is a movement focused on empowering women to feel confident in their own skin, promoting both physical and mental well-being.
Human Garage
Human Garage is a pioneering and transformational force in holistic wellness, empowering individuals to reclaim their health and well-being through their revolutionary Fascial Maneuvers™.
BugSoother
Bug Soother, a popular, naturally-made insect repellent known for its effectiveness and gentle formula, was acquired by Eco Lips in 2021 and is now available in over 10,000 retail locations nationwide.
IMPACT ORGANIZATIONS
Dignity Made
Dignity Made, a brand driven by a mission to empower impoverished communities in Bicol, Philippines, partnered with Publicity For Good (PFG) to boost awareness of their premium coconut oil-based products and social impact initiatives.
Prospector Popcorn
Prospector Popcorn is more than just the biggest popcorn player in the Northeast, they’re on a mission to uplift the lives of a highly underrepresented sector of the community.
SADD
Students Against Destructive Decisions (SADD) is dedicated to empowering adolescents to make safer choices and avoid destructive behaviors.
THOUGHT LEADERS
Peggy Sullivan
Peggy Sullivan is the founder and CEO of SheCAN!, a nonprofit dedicated to women’s personal and professional development. Inspired by her father’s mantra—“A day without learning is a lost opportunity”—Peggy built SheCAN! to equip women with community, training, and tools to thrive.
Kylie Larson
Kylie Larson is a transformative coach helping high-performing women, especially those navigating perimenopause, break free from chronic dieting through sustainable, science-backed nutrition and fitness strategies.
CANADIAN BRANDS
Mint Pro Tools
Mint Tools is a forward-thinking beauty and wellness brand co-founded by Kelly Wong and Van Hong in Vancouver, BC, Canada. Kelly brings electrical/computer engineering expertise after transitioning from the tech industry, while Van contributes over 25 years of hands-on experience as a professional hairdresser, salon owner, educator, and stage artist.
Juçaí
Juçaí began in 2007 as an environmental project to protect the Atlantic Forest and the Juçara palm from extinction. It became a commercial entity in 2009, expanding with a new factory in 2019 following an investor acquisition.
Atome Bakery
Atome Bakery was founded by French couple Lucas and Alice, who turned their passion for artisan bread into a thriving e-commerce bakery after moving to Canada in 2018. Specializing in frozen, ready-to-bake sourdough bread and pastries.
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