Dignity Made

Overview

Dignity Made, a brand driven by a mission to empower impoverished communities in Bicol, Philippines, partnered with Publicity For Good (PFG) to boost awareness of their premium coconut oil-based products and social impact initiatives.

PFG was able to secure coverage in outlets like Forbes, MSN, Trend Hunter, CBS, News Break, and Authority Magazine highlighted the brand's commitment to equity and sustainability. By leveraging influencer partnerships, product reviews, and strategic media outreach, PFG helped increase traffic to Dignity Coconuts' website and reinforced its dual reputation as a producer of quality products and a force for social good.

Campaign

Highlights

Audience

Reach

6.1B

Total Media Opportunities

677

Total Live

334

Products

Sent

83

Client

Testimonial

“Heather and her team are top notch! We've had 50 features in our first 3 months, another 15 scheduled and another 40 pending. I just had my 3rd tv interview yesterday. I know PR is the long game, but we are seeing sales increase. I first attended Heather's PR boot camp and could not believe she was giving away so much valuable info for free.

PFG really cares about your brand and wants the company to succeed.

They know what it takes to get media features and, more importantly, how to leverage those features to grow the business further.”

— Erik Olson. Dignity Made

Media

Highlights

“Dignity Coconuts is one such supplier. They provide raw, ethically-sourced coconut oil.

The company goes beyond fair trade, offering training and a cooperative model that directly involves farmers. They have 15oz jars of raw coconut oil for cooking (also perfect for homemade lotion bars!) and a few different coconut oil-based lip balms—a stellar stocking stuffer! There’s also a body care kit with a smaller jar of oil for skin care, lip balm, and a shower brush.”

- Forbes

“What if you could find a gift that helped break the chains of poverty and slavery?

Not only that, but a gift that is organic, sustainable and can be used in many different ways? From baking, to health and beauty- Dignity Coconuts products are the highest of quality, affordable gifts that keep on giving this holiday season and throughout the year!”

- Beautiful Mommies Blog

“Erik describes how they started because they wanted to help a company in the Philippines flourish by using their business strategies.

They wanted to transform a community by choosing a poverty-stricken area that can produce products for export trade and is able to provide jobs for the surrounding residents. Therefore, this will bring change to the community and connect that part of the country to the global economy. Their best-selling product is their Raw Coconut Oil, which is their unrefined, pure, cold-pressed coconut oil. They eventually want to be a zero-waste company and be able to create various products with all parts of the coconut. Peter continues discussing with Stephen and Erick about their business, their goals, and how they were able to achieve them.”

- News Break

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