We are purpose-driven

It generally centers around the idea that businesses can (and should) make profit while also creating positive impact.

One of the core messages is that purpose-driven companies tend to outperform purely profit-focused ones in the long run because they create deeper connections with customers, attract more talented employees, and build more resilient business models.

It also emphasizes that the most successful modern businesses find ways to incorporate giving and impact directly into their business models, rather than treating charitable work as something separate from their core operations.

Publicity For Good (PFG) is purpose-driven and promotes the concept with a focus on working with brands and organizations that create a positive impact in the world.

Rather than just promoting products or services for profit, PFG partners with mission-driven companies, non-profits, and social enterprises that align with values like sustainability, wellness, giving back, and community support. It is all about doing good in the world, leave the differences aside, and create a positive impact.

PFG purpose-driven initiatives serve several important functions:

Awareness

It helps spread knowledge about important causes, problems, and solutions that might otherwise remain unknown to the wider public.

Mobilization

Good publicity can inspire action, whether through volunteering, donations, or behavioral changes that support the cause.

Legitimacy

Public visibility often grants credibility to organizations and movements, helping them gain trust from potential supporters and partners.

Resource gathering

Publicity attracts funding, volunteers, and other resources needed to sustain and grow purpose-driven work.

Community building

It connects like-minded individuals and organizations, fostering collaboration and collective impact.

Some key ways PFG is purpose-driven:

Focus on Impact Brands

They work with companies that prioritize social good, ethical business practices, and sustainable solutions.

Disaster Relief & Community Support

PFG actively participates in humanitarian efforts, like supporting families affected directly and indirectly.

Empowering Clients

They use PR to amplify the voices of brands and leaders who are making a real difference in their industries.

Values-Driven Approach

The agency itself operates with a strong sense of mission, prioritizing relationships and long-term impact over quick wins.

Give Back

Partnering with non-profits and mission driven organizations PFG makes direct monetary contributions.

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