Mikey Lucas

Overview

Mikey Lucas is an entrepreneur and financial educator focused on empowering individuals to build sustainable wealth and disciplined habits. Known for his energy and transparency, Mikey aimed to evolve from a niche motivational figure to a credible voice in finance and entrepreneurship.

To elevate Mikey’s visibility as a trusted financial expert, expanding his reach into national business and personal finance media. The goal was to solidify his authority beyond the motivational speaking space and attract a broader audience seeking actionable financial guidance.

The PR campaign was designed to amplify Mikey’s authentic voice and practical wisdom through:

• Developing an executive narrative linking his personal story to tangible wealth-building insights.

• Targeting financial, entrepreneurial, and lifestyle outlets for interviews and features.

• Leveraging podcast guesting and expert commentary to showcase credibility and approachability.

• Sustaining media momentum through ongoing thought-leadership opportunities.

Media coverage included NewsBreak, Go Banking Rates, The Epoch Times, Entrepreneur Magazine, and The Sandstone Group, positioning Mikey as a rising voice in modern finance.

The campaign successfully transitioned Mikey Lucas from motivational figure to respected financial thought leader. The consistent media presence enhanced his brand authority and reinforced his mission to guide individuals toward lasting financial independence through education, mindset, and execution.

Campaign

Highlights

Total Media

Impressions

63M

Total Media

Opportunities

64

Total Live

27

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