Prospector Popcorn

Overview

Prospector Popcorn has consistently made a mark on the popcorn and snacking industry by giving a voice to the PWD community. Prospector Popcorn has made it its mission to allow PWD’s to thrive and develop their skills in a way that accommodates their personal needs. The brand has consistently given PWDs a safe workspace as well as decent pay, aiding in both their mental and financial health. The PWD community is plagued with underrepresentation, with an estimate of 82% of disabled individuals facing job instability and discrimination. Prospector Popcorn is not only the biggest popcorn player in the Northeast, but also a leading brand in uplifting the lives of its disabled employees, which they fondly refer to as prospects.

Publicity For Good was given the privilege of representing Prospector Popcorn for a second time for their 2024 National Popcorn Day Campaign. The previous year’s campaign brought home a reach of over 9.76 million media impressions from all of its media opportunities for our National Popcorn Day 2023 alone. National Popcorn Day 2024 was met with more hard-hitting media which included NBC Connecticut, Great Day CT, kTVU Morning News and PIX 11 News amassing a total of 13 million media impressions—further cementing Prospector Popcorn as a purpose-driven leader in popcorn that’s great and does good.

Campaign

Highlights

Audience

Reach

475M

Total Media Opportunities

498

Total Live

261

Products

Sent

34

Client

Testimonial

“Working with Publicity For Good has been one of the best decisions our popcorn brand has made.

Within weeks, our story and offerings took the national stage and new customers were experiencing the delicious combination of our signature popcorn, and our much-needed mission. Heather and her team understand brands with a purpose, and how to successfully maximize reach. We look forward to a long-lasting partnership with PFG”.

— Ryan Wenke, Director of Operations

& Technology at the Prospector.

Media

Highlights

“Gourmet popcorn isn’t just a product to the folks at Prospector Popcorn – it’s an opportunity to help people with disabilities.

The business started as a theater that provided employment opportunities to those with disabilities. And they eventually expanded to offer gourmet popcorn throughout the U.S. while continuing that same mission. Read more about the business below in this week’s Small Business Spotlight."

- Small Business Trends

“Popcorn, sparkle, & JOBS! Prospector Popcorn is a tasty treat on a mission.

When you snack on our sweet and savory combinations, you’re helping to create competitive and inclusive employment for people with disabilities. Sit back and enjoy while we work and employ! Our Gourmet Popcorn is popped fresh daily at the Prospector - a 501(c)(3) non-profit dedicated to competitive and inclusive employment for people with disabilities. Employees of the Prospector are known as Prospects, and we live a higher quality of life through the popportunities that meaningful work provides.”

- Catholic Television of San Antonio

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