Home Alliance

Overview

Home Alliance is a home services company offering expert repair, maintenance, and installation for homeowners across the U.S. The brand’s commitment to reliability and customer satisfaction positioned it for national expansion and increased media authority.

To elevate Home Alliance as a credible, trustworthy leader in the home services industry by securing earned media coverage that reinforced its expertise, professionalism, and customer-first approach.

The PR campaign combined education and authority-building through:

• Positioning Home Alliance experts as go-to sources for home maintenance, safety, and seasonal tips.

• Targeting lifestyle, home, and business outlets for broad consumer exposure.

• Leveraging national trends such as smart homes, sustainability, and DIY repairs for timely relevance.

• Building brand credibility through expert interviews and how-to features.

Coverage included The New York Times (Wirecutter), AOL, Real Simple, Martha Stewart, and Woman’s World, driving visibility and consumer confidence in the brand’s expertise.

The campaign positioned Home Alliance as a reliable voice in the home services industry. Through a mix of authority-driven storytelling and national exposure, the brand built trust and long-term recognition among homeowners and media alike.

Campaign

Highlights

Audience

Reach

1.2B

Total Media

Opportunities

73

Total Live

13

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