Flying Embers sought out the assistance of Publicity For Good to create brand awareness for them and deliver the message that their hand-crafted hard kombucha is “better for you alcohol”. They wanted us to spread awareness about their expansion, and distribution of new flavors, deliver news about the kombucha industry, and transform Flying Embers into a leader in the hard kombucha industry.

In order to achieve Flying Embers’ desired goals, Publicity For Good crafted press releases to announce national distribution efforts and developed media relationships across the country to generate new consumer awareness. We secured a local TV segment that introduces consumers to Flying Ember’s brewery as well as its founder, Bill Moses, to drive local press. We also leveraged awareness campaigns such as National Booch Day, Wildfire Awareness Week, Memorial Day Cocktail Recipes, June National Men’s Health Month, Father’s Day Gift Guides, and tapped into Mindful Drinking for Labor Day Weekend. We also released news on how Flying Embers gives back to the community by supporting Local First Responders. Additionally, we managed consumer press, trade press, regional press to support retailers, event support, and influencer outreach.