Nutpods

Overview

Nutpods, a bestselling plant-based coffee and tea creamer, partnered with Publicity For Good (PFG) to increase brand awareness, expand its market presence, and position founder Madeline Haydon as a thought leader in the food and beverage industry.

Over 10 months, PFG secured 155 media opportunities with a total reach of 19.2 billion impressions, including coverage in Healthline, Buzzfeed, Eat This, Not That!, MSN, and The New York Post. Strategic campaigns like National Coffee Month and targeted media placements in gift guides, product reviews, and influencer features highlighted Nutpods’ premium ingredients and mantra, “Good In = Good Out.” These efforts successfully boosted Nutpods’ visibility and transformed Madeline into a recognized industry leader, solidifying the brand’s place as a heavyweight in the plant-based market.

Campaign

Highlights

Audience

Reach

19.2B

Total Media

Opportunities

304

Total Live

Links

155

Media

Highlights

“Madeline Haydon is the Founder & CEO of nutpods, the best-selling non-dairy creamer brand. She is also an Ernst & Young Entrepreneur of the Year.

Madeline developed nutpods based on a personal need: a rich and creamy, dairy-free coffee creamer without artificial ingredients or sweeteners. nutpods has since grown to the #3 brand in the exploding plant-based, non-dairy creamer category by cultivating and leveraging a passionate consumer following. Initially launched as a Kickstarter project, nutpods is now the #1 selling brand on Amazon and one of the fastest growing brands of refrigerated plant-based creamers in national retailers. Its success is driven in part by Madeline’s unconventional route to market: starting with direct to consumers prior to expanding into traditional grocery.”

- Authority Magazine

“While on vacation, pregnant and frustrated with her dairy-free creamer options, Madeline Haydon decided to launch her own coconut and almond-based creamer company.

Today the company is the number one dairy-free creamer on Amazon and is available in more than 13,000 stores across the US. ”

- VegNews

“Chiazzese appreciates Nutpods’ total omission of sugar in its 10-calorie tablespoons, which we found to be very subtle.

This brand’s flavors, which include hazelnut and caramel, get a little lost in the coffee, blending in a little too smoothly, but they do pour out rich, thick, and provide an illusion of sweetness through aroma.”

- Huffpost

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