Black Girl Vitamins faced the challenge of breaking into a competitive supplement market while addressing culturally specific health disparities. To establish credibility and resonance, the communications strategy needed to highlight BGV’s mission, community initiatives, and trusted science-backed products, while also positioning the founder as an authentic voice for health equity.

Publicity For Good developed a framework rooted in four messaging pillars: health solutions for Black women by Black women, building community and representation, delivering clean and trusted supplements, and advocacy through education. This approach emphasized BGV’s $100,000 scholarship fund for Black women in healthcare, partnerships such as sponsoring Howard Women’s Basketball, and the founder’s personal story as a driver of authenticity and credibility. Media outreach targeted national lifestyle publications, Black-focused outlets, digital platforms, and health and wellness media, ensuring coverage that would resonate with the 21.5 million Black women in the United States while reinforcing BGV’s leadership in culturally specific wellness.