Bowmar Nutrition

Overview

Founded by celebrity fitness expert, entrepreneur and altruist, Sarah Bowmar, Bowmar Nutrition answers the need for a premium sports nutrition brand that is dedicated to combining advanced technology and a profound understanding of user preference in the development of all its products. Bowmar Nutrition is founded on the premise of fueling people’s dreams and it does this by providing athletes, bodybuilders, and fitness enthusiasts with top-of-the-line options for their supplement needs, and second, by extending help to those who need it. Sarah asked for the help of Publicity For Good (PFG) to make sure that people not only see and hear about Bowmar Nutrition, but to actually pay attention to what the brand has to offer and to make a lasting difference in the community.

We were able to accomplish Bowmar Nutrition’s goals by securing media opportunities on various local, regional and national media outlets that can position Bowmar Nutrition as a premium nutrition brand dedicated to providing premium supplements for athletes and the everyman. Moreover, it was also relevant to reveal Sarah Bowmar as a top expert in her field to gain credibility and authority in the supplements industry. With a heavy focus on product reviews and thought expert articles, Publicity For Good was able to elevate the status of the Sarah Bowmar brand, including Bowmar Nutrition. Bowmar Nutrition’s inclusion in listicles and product features on target media such as national health, women's and men’s health, fitness and nutrition was critical to gain authority in the industry to establish Bowmar as a reliable figure in supplement science and nutrition.

It only took us 8 months to secure 53 secured media opportunities for Sarah Bowmar, 51 of which are already live. These opportunities include national roundups, reviews and listicles in key publications such as. Our achieved total reach from all the live media of more than 127 million media impressions. Additionally, we were able to send out a total of 22 product samples to key media such as HBW Insight, Pitchfork, Readers Digest Online, Health Media and Eat This Not That as well for product features and reviews. In total, we were able to accumulate a total publicity value of over $2.9 million.

We were also able to send out 22 product samples across a variety of media members including HBW Insight, Pitchfork, Readers Digest Online, InnoVision Health Media, Leaf Group, The Scary Mommy and Eat This, Not that among many others.

Through our collective PR effort, Bowmar Nutrition enjoyed a significant increase in share of voice. Sarah herself also expressed that all the features even helped bring in new inquiries for her personal practice.

Audience

Reach

127M

Total Media Opportunities

53

Total Live

51

Publicity

Value

$2.9M

Media Highlights

“One of the fast-rising superstars in Alternate Nut Butters is Bowmar Nutrition’s Bowmar Butter (High Protein Nut Spread).

Bowmar Butter is a high protein, delicious snack that you’ll be sure to love. Dip it, spread it, or enjoy by the spoonful in whichever way you like! It’s rich in protein and low in carbs which makes it a great snack any time of day. Available online for only $9.99 per bottle with a variety of flavors to choose from!”

“Bowmar Nutrition’s next Raws Series supplement is simply named ‘Beta-Alanine’, and that is precisely what it is.

The upcoming product is a 330g tub of unflavored bulk beta-alanine powder to have by itself or mix with other supplements. That tub is enough to provide a hefty total of 100 servings, so taken once a day, it’ll last you a little more than three months.”

“Enjoy the delicious flavors of S’mores in this Bowmar Nutrition Whey Protein flavor.

The low-fat, low-carb formula delivers 22 grams of protein per serving to keep you full and satisfied for hours. Use Protein S’mores as a delicious, healthy meal replacement to boost your metabolism and support muscle recovery. Protein S’mores provides a range of amino acids that stimulate muscle growth.”

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