NATPAT

Overview

NATPAT is a leading wellness brand committed to making natural, family-friendly wellness accessible to all. Known for its innovative and eco-conscious approach, NATPAT has transformed wellness routines with simple, effective products that kids love and parents trust.

NATPAT’s wellness patches, including the popular BuzzPatch, ZenPatch, and SleepyPatch, offer a no-fuss, sensory-friendly alternative to traditional methods, designed to fit seamlessly into active lifestyles. With a dedication to sustainability and family wellness, NATPAT inspires families worldwide to embrace everyday wellness with joy and ease. They reached out to PFG wanting to get more exposure for their unique brand story and history, so more outlets can identify them as a company to watch so more major retailers will want to carry their products.

PFG was also able to boost exposure on the brand’s expansion into new retailers as well as their expansion towards pet care as well. With the PR support, they were able to book features, interviews and product reviews in outlets such as Moms.com, Small Business Trends, Trend Hunter, Mom.com, Good Morning America, Daily Mom, The Today Show, KTLA LT News, Yahoo News, SFGate, Animal Radio, Upstate Parent, WNC Parent, PetPals TV, Packaging Strategies, Healthcare packaging, Packaging World, Packaging News and Dogster, With PFG’s help, they were able to position themselves as one of the best kids’ wellness and back-to-school products that work on Amazon targeted to promote sleep and alleviate, colds and anxiety by providing a healthy sensory-based distraction for kids, as well as a product that’s excellent to have for camping to ensure families are happy, safe and calm.

Moreover, NATPAT was able to secure accolades including Best natural cold remedies, best natural bug repellent, as well as being included in numerous “best of” listicles in various digital media.

Campaign

Highlights

Audience

Reach

12.5B

Total Media Opportunities

922

Total Live

298

Products

Sent

73

Client

Testimonial

“What really stood out to us was how intentional your presence in the field is, particularly Heather PFG's expertise. About a year ago, I did extensive research and consistently found you recognized as a leading voice. Your presence on LinkedIn and other platforms wasn't just about generating SEO through advertising or marketing messages; it was logical and meaningful content.

With decades of hiring experience, we've learned to sift through information and identify genuine insights and directions. We spoke to a couple of your clients, and it was clear that their experiences paralleled our own journeys. We didn't need long conversations—just half an hour to an hour with each client—to see the complementary aspects and common circles, such as EO and YPO. It became evident that you were the right choice for us.

In fact, we didn't even consider speaking to another agency."

- Michael Jankie, co-founder of NATPAT

Media

Highlights

“Michael’s the kind of entrepreneur who believes business is about more than just profits; it’s about people and the joy of creating something together.

Growing up in a family of business owners, he’s naturally inclined to start things from the ground up, but what really sets him apart is his focus on enjoying the journey and cherishing the relationships built along the way.”

- Authority Magazine

“A new trend in insect repellents is not a spray at all, but it is a patch. These patches can be stuck on your child, and they promise to repel mosquitoes - with no sprays needed.

The NATPAT Buzz Patch Mosquito Patch Stickers for Kids is your best choice when it comes to patches. These are all-natural, and are made with citronella and other essential oils.”

- moms.com

“If you've ever struggled to get a child to sleep, you'll know they can battle about bedtime for hours, leaving everyone drained the next day.

The trick is to help them relax and wind down naturally, which is where NATPAT SleepyPatches for kids come in.”

- Daily Mail

“Made with essential oils like citronella, these adhesive patches keep bugs at bay for up to 12 hours, providing worry-free outdoor play for kids.

With over a million positive reviews from moms and availability in thousands of retail stores, BuzzPatch is the go-to choice for parents seeking safe and effective bug protection.”

- Style.ca

“The NatPat Mosquito Repellent Stickers offer a convenient and chemical-free way to keep mosquitoes at bay.

The stickers come in a variety of fun and colorful designs, and are easy to apply; just peel off the backing and stick them onto clothing or any nearby surface. The adhesive is strong enough to stay in place for several hours but gentle enough not to damage fabrics. Each sticker is infused with natural essential oils, primarily citronella, to effectively repel mosquitos, providing protection for about 4-6 hours.”

- Daily Mom

“Co-founder Michael Jankie told Small Business Trends, “We’re in the business of selling stick-on superpowers! Yep, you heard that right.

Our stickers are a fun and functional way to help guide your family’s ship in the right direction. Whether it’s dodging annoying mosquitoes, shielding from sunburn, tackling tantrums, aiding in winding down for a good night’s sleep, or cooling down a fever, our stickers are here to save the day.”

- Small Business Trends

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