Eco Lips

Overview

Eco Lips is a certified B Corporation that’s also known as the original organic lip balm brand. They are famous for manufacturing the best USDA organic and Fair Trade Certified™ lip care products FOR the world using 100% renewable energy. Their products are Non-GMO Project Verified, Leaping Bunny Certified, and gluten-free. Publicity For Good was tasked by Eco Lips to acquire as many live links as possible in the form of quality product reviews and interviews with the CEO. Having founded an entire industry, Eco Lips is leveraging on its unique offer to further boost its popularity.

We at Publicity For Good pinned our focus on building relationships with various key media members and influencers across various platforms to collect the needed reviews and placements. For 3 months, Publicity For Good took on a relentless approach to taking over Eco Lips’ publicity efforts and it has resulted in over 30 media opportunities in national media, beauty features and publications, regional media, and publications in cosmetics industry.

From July of 2021 to 2022, we’ve gathered a total of 159 live media coverages for Eco Lips in the form of blogs, gift guides, digital and print media, and an abundance of reviews that have had a total reach of over 29 billion. Some of our biggest hits from major outlets include Readers Digest, Yahoo!, Style Craze, Life & Style Magazine, The Fashion Spot, BuzzFeed, and MSN. We were also able to secure opportunities with industry figures and bloggers such as Another Mother Runner, Lola’s Secret Beauty, Beauty Love Booze, It’s Free… At Last!, Blogging and Living, and Lou Lou Girls.

The abundance of media exposure has undoubtedly aided in driving sales for both new and existing Eco Lips products. Having a solid foundation of reviews and recommendations also cements this brand’s reputation as a reliable holistic B corporation that’s dedicated to helping everyone in their supply chain — from the planet to the growers and down to the consumer.

Campaign

Highlights

Audience

Reach

30B

Total Media Opportunities

756

Total Live

242

Products

Sent

165

Client

Testimonial

We had the opportunity to work with PFG for 2 years. During this time, we got to know many of the talented publicists and client service managers who helped keep Eco Lips in the spotlight. Their knowledge of the PR landscape and experience in the industry helped secure many great media hits, resulting in more brand awareness and brick and mortar retail support.

We’d recommend any purpose-driven brands to partner with PFG.

- Kailee Meskimen of Eco Lips

Media

Highlights

"Smooth dry, rough lips with this delicious lip exfoliant.

Organic, Fair Trade Certified™ sugar gently buffs away flaky, dry skin while organic coconut oil, olive oil and jojoba moisturize and replenishes. Get totally kissable, baby soft lips the natural way with the lip-licking flavor of Brown Sugar. Simply apply in a circular motion to polish. It’s so good, you can lick the sugar off!"

- Lou Lou Girls

“Since introducing the very first organic lip balm in 2003, Eco Lips has helped make organics part of people’s lives.

USDA Certified Organic and 100% edible formula made from food grade ingredients. This back-to-basics Pure & Simple lip balm line is packaged in our new Plant Pod® Innovation – the first 100% plastic-free plant tube. Offered in a variety of flavors including Coconut, Raspberry, and Vanilla. Delicious, pure and simple, and also great for kids.”

- 360 Mag

“For those who want to go completely vegan in their beauty routine and avoid products with beeswax, finding a lip balm can be tricky as many organic blends still use the ingredient.

Eco Lips’ Bee Free line has swapped beeswax for candelilla wax, a plant-based wax with a soft, glossy consistency. A blend of sunflower seed oil, cocoa seed butter, coconut oil, and vitamin E nourish the lips. There are also tinted glosses, if you're looking for something with color.”

- Treehugger

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