We outlined the following objectives for Peggy Sullivan and SheCAN! in order to achieve our intended goals. We aimed to secure interview features with publications that align with Peggy’s demographic. We wanted to secure features in top lifestyle and business publications that discuss Peggy and her book. We also wanted to secure partnerships and features with top digital outlets. We hoped that through these various efforts, we’d be able to secure interest in Peggy for speaking engagements. Naturally, we’d also publish press releases around key dates, appearances, and other relevant events related to Peggy’s organization and mission. We also aimed to increase her credibility and likability by publishing content on LinkedIn. In total, we were able to produce 4 press releases and 1 media alert featuring SheCAN!’s survey reports including her Happiness Survey for National Self-Care Awareness Month, Busyness Report, and features of key events including speaking engagements in Buffalo, West Palm Beach, and a feature for her SheCAN! Ambassador Program.

Publicity For Good’s approach to Peggy’s campaign mainly utilized the use of print and televised media, book reviews and feedback, professional articles, and interviews in order to raise Peggy’s notoriety and credibility as an expert in women’s professional and personal development. We also ensured that we accelerated our efforts during key awareness periods and events related to Peggy and SheCAN!