LIVE Ads Workshop
- SATURDAY 10:30 AM CST EST LIVE on Zoom
LIVE WEBINAR · Saturday, JULY 11 · 10:30 AM CST · ON ZOOM | HOSTED BY PUBLICITY FOR GOOD
Get Your Brand Named by ChatGPT — Before Your Competitor Takes Your Spot in the Answer.
89–95% of the citations AI models make come from earned media. Not ads. Not traditional SEO. Earned media, the thing Publicity For Good has done 8,600+ times for 400+ purpose-driven brands since 2016.
In one free 60-minute session, Heather Holmes walks you through the exact system her agency uses to get brands named, recommended, and cited inside the AI tools your customers now buy through. Live, on Zoom.
LIVE Saturday, July 11 · 10:30 AM CST (11:30 AM EST · 8:30 AM PST) on Zoom · Takes 10 seconds — just your name and email.
Why this training, why now
Every day you wait, an AI model decides whether your brand exists, without you in the room.
Your customers stopped Googling. They ask ChatGPT, Gemini, or Perplexity — read one answer — and move on. If your brand isn't named in that answer, you were never considered. There is no page 2. This session is about getting into the answer.
1 in 2 Consumers now start product research inside an AI chat.
One question, one answer, decision made. The customer you lose this way never shows up in your analytics — you simply never meet them.
One citation Is the difference between being the recommendation and being invisible.
AI tools reward authority signals: earned media, structured content, a consistent narrative. Generic SEO and spray-and-pray PR don't produce those signals — which is why publishing more isn't fixing it.
10 years Of placing brands in top-tier media — distilled into one free hour.
What Publicity For Good learned across 8,600+ placements and 400+ brands is now a repeatable system. On July 11, Heather walks you through it, live.
In this free 60-minute session
Three things you'll walk away knowing — whether or not you ever work with us.
Why AEO is replacing SEO for brand discovery
What actually changed when buyers moved from “rank on Google” to “get cited by AI” — and why brands built on traditional PR and social are watching returns shrink.
The one PR mistake keeping brands out of AI answers entirely
Most companies are making it right now without knowing it. You'll see the mistake, then the authority signals that get a brand named instead — so you can check your own brand before the session ends.
How the Flywheel turns one idea into compounding visibility
The system that feeds Google, AI models, social platforms, and earned media from a single input — so your brand shows up in the answer before your competitor does.
This isn't theory. It's the framework documented in Heather's book and run for clients every week.
Your host
Heather Holmes
Founder of Publicity For Good
Heather Holmes is the Co-Founder and President of Publicity For Good (PFG), a public relations agency specializing in CPG, Health & Wellness, FinTech, and Impact Organizations. She is the author of Seen by AI, Found by Customers: The Purpose-Driven Brand's Guide to Dominating the New Era of PR — available now on Amazon.
The book documents a system for achieving measurable visibility in AI-generated search results through earned media. In this live training, Heather runs that system in real time — how purpose-driven brands get named, recommended, and cited by the AI tools buying decisions now run through.
• 16,000+ media placements secured for clients
• 500+ purpose-driven brands served since 2016
• 30,000+ media opportunities secured for clients
• 24,000 media members that we work with
• 1 documented system, published in Seen by AI, Found by Customers
Real brands, real results
live Workshop Case Studies
WE HAVE DONE PR
FOR SOME OF THE MOST SUCCESSFUL ENTREPRENEURS + BRANDS
Built for
Brands who refuse to be uncited.
This training is for purpose-driven founders, CPG brands, wellness companies, FinTech operators, and category challengers who understand that being left out of an AI answer isn't a ranking problem, it's an existential one.
You're tired of paying for PR that never translates to pipeline.
You searched your own brand in ChatGPT and didn't love what you saw — or saw nothing at all.
Your content team keeps publishing, but the authority signals aren't compounding.
You want one strategy connecting PR, SEO, AEO, and social — not four agencies missing each other.
You believe your mission deserves to define its category, not chase it.
