SADD (Students Against Destructive Decisions) From October 2022 to March 2023


Services Offered:

  • Media Relations
  • TV Tours
  • Press Tours
  • Day of media for events
  • Digital and Traditional PR
  • Expert Interviews

Impact Achieved

  • Monthly Audience Reach Achieved
    • October: 115,011,597
    • November: 6,783,152
    • December: 171,285,213
    • January 2023: 7,874,371,529
    • February: 33,587,480
  • Overall Audience Reach: 8.2 billion media impressions
  • 1131 live media features with a variety of media outlets including Bloomberg, AP News, Yahoo!, Benzinga, Digital Journal, 1380 WAOK, Today in Nashville, WFLA, El Paso Inc, FOX13 Tampa Bay, WTOP, Newsbreak, Digital Journal, KTTV-TV and many more
  • 122 media interviews

Monthly Audience Reach Achieved

October 2022


November 2022


December 2022


January 2023


February 2023


Total Audience Reach



SADD or Students Against Destructive Decisions is an organization with a mission to prevent accidents that result from students making potentially destructive decisions.SADD’s mission is to empower adolescents to navigate the risks and pressures that surround them throughout their lives.

Rick Birt, president, and CEO of SADD, has worked with Publicity For Good for over 2 years with the hope of further expanding the reach of their mission to increase awareness and education for the general public and the importance of keeping children and adolescents safe from destructive decisions brought by physical, mental and emotional distress and issues. As we’ve always had, we maximize our efforts to increase the brand’s awareness by highlighting SADD and Rick Birt as leaders in health, awareness, safety, and education.  This case study represents just 5 months alone of our time working together from October 2022 to March 2023.

Publicity For Good has had a great deal of experience in communicating SADD’s message of mental, emotional, and physical health awareness. Rick Birt’s role as SADD’s representative is crucial to highlight the brand’s message. Key topics discussed through the campaign include relevant topics such as mental, physical, and emotional wellness and how it all coincides with their safety.

Publicity For Good also timed a lot of its opportunities for SADD to coincide with key awareness periods such as Mental Illness Awareness Week, World Mental Health Day, National School Counseling Week, Make a Difference Day, Thanksgiving, Universal Human Rights Month, International Volunteer Day, Christmas, Global Family Day, World Peace Day, International Day of Education, Random Acts of Kindness Day and Read Across America

From October to February 2023, we’ve accumulated a total number of 1145 media opportunities across a multitude of media platforms, 1131 of which are already live including 122 live interviews. All-in-all, these media opportunities were able to generate around 7 billion media impressions. Some key media opportunities we booked for SADD include AP News, Yahoo!, Benzinga, Digital Journal, 1380 WAOK, Today in Nashville, WFLA, El Paso Inc, FOX13 Tampa Bay, WTOP, Newsbreak, Digital Journal, KTTV-TV, and many more digital, print, TV, and radio outlets.

In the short span of 6 months, we were able to create an abundance of awareness for the organization, aiding in its mission to fight for the mental, emotional, and physical health and safety of children and adolescents.

With the high volume of media impressions gained from our partnership with SADD, it may be safe to assume that SADD had caused a dent in creating awareness of the importance of the mental, emotional, and physical health and safety of children and adolescents.



Publicity for Good is one of the best decisions I’ve made as an executive. Heather and her remarkable team know how to craft, narrate, and share your story in a way that truly moves mountains. Heather is one of the most talented media professionals with which I have had the pleasure of working. She gets !@#$ done. Her relationships with the media have produced remarkable results for us, expanded our brand awareness, and helped to celebrate the work we’re doing. You won’t regret the decision to work with P4G, and I look forward to learning more about your great work in the new year.

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