Fresh Vintage Farms

Overview

Fresh Vintage Farms is a premium CPG brand committed to sustainable farming and transparent sourcing. With a focus on quality ingredients and responsible production, the company bridges the gap between traditional agriculture and modern consumer expectations. The brand sought to amplify its story of integrity and craftsmanship through national media exposure.

To position Fresh Vintage Farms as a trusted name in sustainable food production, highlighting its dedication to traceability, quality, and local impact. The goal was to grow recognition in both consumer and industry media, driving awareness and retailer trust.

The PR campaign centered on building credibility through storytelling and education by:

• Elevating the founders’ mission to reconnect consumers with honest, farm-to-table food.

• Targeting food, sustainability, and lifestyle outlets to expand reach.

• Highlighting certifications, sourcing practices, and local partnerships.

• Leveraging seasonal hooks and agricultural awareness events for consistent coverage.

Major coverage included Amazon, MSN, CBS (Good Day Sacramento), Spectrum News, KWCH Wichita, WISH-TV, and NewsBreak, amplifying Fresh Vintage Farms’ presence across consumer and trade audiences.

The campaign successfully positioned Fresh Vintage Farms as a trusted leader in transparent, high-quality farming. It strengthened the brand’s connection with conscious consumers and increased credibility with national retailers and media partners.

Campaign

Highlights

Audience

Reach

260B

Total Media

Opportunities

368

Total Live

171

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