Joolies

Overview

Joolies is a California-based CPG brand redefining healthy snacking with its organic Medjool dates. Combining sustainable farming practices with modern branding, Joolies wanted to strengthen its voice in wellness, lifestyle, and food media while highlighting its clean-label approach.

To position Joolies as the modern face of real-food snacking, connecting its nutritional value and Californian heritage to a nationwide audience.

The campaign focused on expanding awareness through storytelling and education by:

• Emphasizing Joolies’ organic origins, transparency, and sustainability.

• Targeting food, wellness, and lifestyle outlets for diverse visibility.

• Leveraging cultural moments tied to healthy habits and real-food movements.

• Integrating influencer and product-seeding initiatives to drive organic buzz.

Coverage highlights include MSN, Medium, NY Mag (The Strategist), Food52, PopSugar, and Flipboard, driving awareness and expanding Joolies’ presence in the national wellness conversation.

The campaign positioned Joolies as a standout player in the better-for-you snack space. Through compelling storytelling and media validation, the brand reinforced its mission to make clean, healthy snacking both delicious and accessible.

Campaign

Highlights

Audience

Reach

1.1B

Total Media

Opportunities

192

Total Live

53

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