Manhattan Beachwear

Overview

Manhattan Beachwear is one of the largest swimwear manufacturers in the U.S., designing collections that combine fashion-forward aesthetics with advanced fabric technology. The brand sought to increase awareness and establish its executive team as thought leaders in apparel innovation and sustainability.

To elevate Manhattan Beachwear’s authority in fashion and textile innovation, showcasing its leadership in design, inclusivity, and sustainability.

The PR campaign focused on highlighting the brand’s heritage and innovation through:

• Positioning executives as industry leaders in women’s fashion and sustainable manufacturing.

• Targeting fashion, lifestyle, and business media to expand reach.

• Leveraging seasonal swimwear trends and sustainability initiatives for coverage cycles.

• Coordinating thought-leadership placements on innovation and inclusivity.

Coverage highlights include ABC News, iHeart Radio, TechStrong Group, and NewsBreak, elevating the brand’s visibility across diverse media channels.

The campaign expanded Manhattan Beachwear’s influence in the fashion industry, showcasing its leadership in sustainable design and consumer empowerment. It reinforced the brand’s mission to inspire confidence in every woman through innovation and authenticity.

Campaign

Highlights

Audience

Reach

1.4B

Total Media

Opportunities

151

Total Live

Links

48

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