MN Nice Ethnobotanicals

Overview

MN Nice Botanicals is a wellness and lifestyle brand focused on botanical products designed to enhance everyday life through natural luxury. The brand sought to elevate its media visibility and credibility in health, beauty, and design sectors.

To position MN Nice Botanicals as a high-quality, conscious lifestyle brand, combining natural science with aesthetic appeal. The campaign aimed to expand the brand’s footprint across premium wellness and lifestyle outlets.

The PR strategy combined brand storytelling and credibility-building by:

• Emphasizing the purity, traceability, and design sensibility behind every product.

• Targeting beauty, health, and lifestyle publications for national exposure.

• Highlighting the intersection of design and wellness in brand narratives.

• Leveraging influencer partnerships to enhance authenticity and consumer trust.

Coverage highlights include MSN, InStyle, Elle, Travel + Leisure, Apple News, and Oprah Daily, validating the brand’s positioning at the intersection of luxury and wellness.

The campaign positioned MN Nice Botanicals as a forward-thinking lifestyle brand bridging beauty, wellness, and design. Through sustained press coverage, the brand achieved greater consumer trust and recognition within the growing natural luxury space.

Campaign

Highlights

Audience

Reach

644M

Total Media

Opportunities

116

Total Live

33

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