mocean

Overview

Mocean is a non-alcoholic beverage brand leading the mindful drinking movement with flavorful, functional drinks designed for connection without compromise. With a unique blend of natural ingredients and bold branding, Mocean sought to build authority and awareness in both wellness and lifestyle markets.

To position Mocean as a category leader in the NA beverage space by showcasing its innovation, brand purpose, and cultural relevance. The campaign aimed to educate consumers and media on the brand’s mission to reimagine social rituals through better-for-you alternatives.

The PR campaign was built around lifestyle storytelling and industry credibility through:

• Positioning Mocean as a modern, aspirational NA brand rooted in wellness and social empowerment.

• Targeting health, food, and culture outlets to expand audience reach.

• Leveraging thought-leadership opportunities around mindful drinking and wellness trends.

• Integrating product seeding, influencer outreach, and digital press to sustain buzz.

Mocean earned coverage across Reddit, Consumer Affairs, Digital Journal, Fox 5 San Diego, Authority Magazine, and Benzinga, successfully amplifying its message to wellness-conscious consumers.

Through consistent storytelling and smart positioning, Mocean became a recognizable voice in the non-alcoholic movement. The campaign deepened trust among new audiences and solidified the brand’s place in a rapidly growing category.

Campaign

Highlights

Audience

Reach

4B

Total Media

Opportunities

120

Total Live

21

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